Area Manager

4 days ago

Shimoga, Karnataka, India Coromandel International Full time ₹ 4,00,000 - ₹ 12,00,000 per year

Job Title: Area Manager - Retail Operations (AMRO)

Location: Shimoga (Karnataka)

Reports To: Zonal Manager

Industry: Agriculture/Retail

  • Need experience in "Fertilizer industry**" - Mandatory.

Job Summary:

We are seeking a dynamic and results-driven Area Manager - Retail Operations (AMRO) to oversee sales and operations across 15 retail stores within an assigned district. The AMRO will be responsible for driving profitability, optimizing store performance, ensuring regulatory compliance, and implementing sales strategies tailored to seasonal and market conditions. This role requires strong leadership, strategic planning, and the ability to empower store managers for sustained growth.

Key Responsibilities:

  • Oversee sales, operations, and profitability of multiple retail stores within the assigned district.
  • Ensure compliance with SOPs, licensing regulations, and government policies.
  • Develop and execute sales strategies to optimize revenue and product placement.
  • Monitor store inventory, stock liquidation, and inventory management to minimize losses.
  • Guide and support Retail Store Managers in planning, operations, and decision-making.
  • Conduct market visits, analyze competitor activities, and implement corrective actions.
  • Optimize manpower deployment in line with store revenue and cost structures.
  • Ensure accurate cash and stock accounting at store levels.
  • Drive customer engagement, footfall growth, and customer loyalty.
  • Implement innovative cost-cutting strategies while maintaining high operational standards.

Key Performance Indicators:

  • Achievement of sales targets and revenue growth.
  • Profitability improvement across stores.
  • Successful stock liquidation and inventory management.
  • Store compliance with SOPs and licensing regulations.
  • Retail Store Manager performance and development.
  • Customer satisfaction and brand positioning.

Qualifications & Skills:

  • Bachelor's degree in Business Administration, Agriculture, Marketing, or a related field.
  • 5+ years of experience in retail operations, sales, or agri-business.
  • Strong knowledge of inventory management, sales forecasting, and cost optimization.
  • Ability to lead, coach, and empower Retail Store Managers.
  • Excellent analytical, problem-solving, and decision-making skills.
  • Strong understanding of market trends, competitor analysis, and category sales strategies.
  • Good knowledge of licensing and regulatory compliance.
  • Ability to strategically plan product placement and market penetration.
  • Excellent communication and leadership skills.

Why Join Us?

  • Opportunity to lead and drive retail sales strategies at a district level.
  • Work in a fast-growing and dynamic agri-retail industry.
  • Competitive salary and performance-based incentives.
  • Career growth and leadership development opportunities.

How to Apply:

Interested candidates can apply with their updated resume

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