Content Marketing Manager

The HiLabs Story

HiLabs is a leading provider of AI-powered solutions to clean dirty data, unlocking its hidden potential for healthcare transformation. HiLabs is committed to transforming the healthcare industry through innovation, collaboration, and a relentless focus on improving patient outcomes.

HiLabs Team

• Multidisciplinary industry leaders
• Healthcare domain experts
• AI/ML and data science experts
• Professionals hailing from the worlds best universities, business schools, and engineering institutes including Harvard, Yale, Carnegie Mellon, Duke, Georgia Tech, Indian Institute of Management (IIM), and Indian Institute of Technology (IIT).

Job Summary

HiLabs is seeking a motivated and experienced 
Content Marketing Manager
 to join our team. The ideal candidate will have a strong background in content strategy and creation for 
B2B SaaS audiences
. This role will be responsible for creating strong first impressions with target customers, articulating both HiLabs' value and differentiation. The Content Marketing Manager will need to be (or become) a subject matter expert on the US healthcare industry and speak the language of US healthcare executives, operations leaders, and IT professionals.

This role will own and maintain the 
content calendar across various formats, with the express aim
of attracting new customers and engaging our communities. The candidate will also manage 
website-related content
 (landing pages, product/solution pages, and SEO-driven web copy) and leverage 
AI tools
 to create, scale, and optimize content efficiently.

Responsibilities

Content Strategy & Planning

• Develop a comprehensive content strategy to achieve marketing goals.
• Plan and manage a 
  sustainable content calendar
   across formats, including blog posts, whitepapers, case studies, newsletters, PR, product copy, 
  and website content
  .
• Identify content gaps and generate content that will grow reach, engagement, and demand.
• Create content streams across corporate marketing, product marketing, and executive brand building.

Execution & Management

• Write and edit high-quality content optimized to perform for each format and channel, with a strong focus on 
  website and digital channels
  .
• Develop a compelling and consistent voice for the brand and provide internal education to propagate that voice.
• Collaborate and drive outcomes with Product, Sales, Customer Success, and Design teams.
• Oversee content processes—from idea to archive—and establish best practices.
• Scale the content program by leveraging coworkers, 
  AI-powered tools
  , and automation platforms.

Performance Analysis & SEO

• Track, evaluate, and report on content and channel performance.
• Use SEO tools to ensure best practices are followed across all content.
• Iterate based on insights to improve future content effectiveness.

Desired Profile

• 3–5 years of experience in content strategy, editorial planning, and production for 
  B2B SaaS organizations
  .
• History of measurable results across channels—website, blog, social media, PR, thought leadership, and sponsored content.
• Exceptional writing, editing, and storytelling skills, with a portfolio of published work.
• Demonstrated success in driving content that generates traffic, leads, or engagement.
• Solid understanding of SEO, digital marketing metrics, and 
  content management systems (CMS)
  .
• Experience co-creating content with technical experts and executives.
• Excellent project management and communication skills.
• Ability to manage and execute a 
  content calendar
   independently.
• Comfort with using 
  AI tools
   for content creation, optimization, and analysis.

Preferred Qualifications

• Exposure to or prior knowledge of the 
  U.S. healthcare industry
  .
• Familiarity with marketing automation and analytics tools.

Why Hilabs?

At HiLabs, we're redefining what's possible in healthcare. Since 2021, we've grown over 300%, secured a $39M Series B backed by top investors, and earned the trust of 5 of the top 10 U.S. health plans. Our impact is real and recognized—featured in JAMA, KLAS, and Inc. 5000—because our technology doesn't just optimize healthcare infrastructure, it transforms it. Behind this momentum is a global team from institutions like Yale, Harvard, Duke, Georgia Tech, and the IITs, bound by ownership, innovation, and a drive to solve meaningful problems. If you're a builder who thrives on innovation and wants to shape the future of healthcare, HiLabs is the place for you. Explore our website to learn more about our journey, culture, and the exciting challenges ahead.

HiLabs Total Rewards

Competitive Salary, Accelerated Incentive Policies, H1B sponsorship, Comprehensive benefits package that includes ESOPs, financial contribution for your ongoing professional and personal development, medical coverage for you and your loved ones, PTOs & a collaborative working environment, Smart mentorship, and highly qualified multidisciplinary, incredibly talented professionals from highly renowned and accredited medical schools, business schools, and engineering institutes.

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