Marketing Content Specialist

4 days ago

Pune, Maharashtra, India FitnessForce Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Location:
NIBM Road, Kondhwa, Pune (Work from office)

Reports to:
CEO

Experience:
1–2 years in marketing (SaaS experience preferred, AI tools experience required)

We're looking for a
content marketing specialist
who can plan, create, and publish compelling content that drives awareness, engagement, and leads for FitnessForce, a global SaaS platform built for fitness businesses.

This is a
hands-on, creative, and analytical role
focused on crafting high-quality marketing content,
using AI tools
to accelerate output, and ensuring every piece reflects our brand voice and business goals.

You'll work closely with leadership, product, and design teams to turn ideas into stories — and stories into measurable results.

Why This Role Matters

As FitnessForce scales globally, our voice in the market becomes just as important as our product. You'll shape how we tell our story — across blogs, social channels, newsletters, and campaigns — ensuring our content is consistent, data-driven, and meaningful.

You'll also work at the frontier of AI-powered marketing, where creativity meets automation.

Key Responsibilities

  • Content & Social Management – Manage our LinkedIn, Blog, Social Media and online profiles (G2, Capterra, other review sites). Keep them fresh, relevant, and engaging.
  • Website Updates – Plan and execute content updates to reflect campaigns, product changes, and events.
  • Email Marketing – Plan, write, and manage targeted campaigns for customers and prospects. Segment audiences and track engagement.
  • Feature Launches – Gather updates from the product/dev team, package them into clear announcements, and launch via appropriate channels.

What We're Looking For

  • 1–2 years of experience in marketing (digital, content, or growth roles)
  • Proficient with at least one AI assistant tool (ChatGPT, ClaudeAI, Perplexity, etc.) — more than just basic prompts
  • Comfortable using AI for research, content creation, workflow automation, and analysis
  • Strong proofreading and editing skills for AI-generated content
  • Data-driven mindset with a knack for turning numbers into actionable insights
  • Hands-on with social media management and content scheduling tools
  • Bonus: Experience in SaaS, B2B marketing, or fitness industry, experienced in tools like n8n

Why Join Us?

At FitnessForce, you'll:

  • Work directly with the CEO on high-impact marketing initiatives
  • Learn and apply cutting-edge AI marketing workflows
  • Own projects end-to-end in a fast-moving, startup environment
  • Be part of a team that's scaling a global SaaS product in the fitness industry

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