Content Repurposing Specialist

4 days ago

Pune, Maharashtra, India AM Infoweb Full time ₹ 2,50,000 - ₹ 7,50,000 per year

Content Repurposing Specialist | Marketing / Digital Media

Location: Pune-Kalynai Nagar.

Employment Type: Full-Time

About the Role:

Were looking for a creative and analytical Content Repurposing Specialist to transform existing digital assets blogs, videos, podcasts, and webinars — into fresh, engaging formats optimized for web, social media, and SEO.

If you're passionate about storytelling, digital strategy, and maximizing the reach and ROI of content, this role is for you

Key Responsibilities:

  • Repurpose existing content (videos, blogs, podcasts, etc.) into short-form videos, infographics, carousels, social posts, or email snippets.
  • Optimize existing content for SEO – update metadata, insert backlinks, refresh keywords, and improve ranking potential.
  • Identify top-performing content and adapt it for other platforms (e.g., turn a blog into a YouTube short or a webinar into a LinkedIn post series).
  • Collaborate with design, SEO, and social media teams to ensure alignment with brand tone and marketing goals.
  • Track performance metrics such as traffic, engagement, backlinks, and conversions.
  • Maintain a structured content library and manage backlinking opportunities.
  • Ensure all repurposed content meets brand and compliance standards.
  • Recommend process improvements for efficiency and scalability.

Required Qualifications:

  • Bachelor's degree in Marketing, Communications, Journalism, or related field.
  • 2–4 years of experience in content creation, SEO, or social media marketing.
  • Strong understanding of SEO, backlinks, keyword optimization, and content distribution.
  • Hands-on experience with Canva, CapCut, Notion, Hootsuite, or Buffer.
  • Excellent command of English with strong writing and editing skills.

Preferred Skills:

  • Basic video editing and short-form video optimization (Reels, Shorts, LinkedIn).
  • Familiarity with Ahrefs, SEMrush, SurferSEO, or other keyword tools.
  • Experience managing content calendars and interpreting analytics.
  • Ability to adapt content strategy based on performance insights.

Behavioral Competencies:

  • Highly organized with strong attention to detail.
  • Analytical mindset with creative execution.
  • Self-starter who can work independently and cross-functionally.
  • Passionate about digital storytelling and content optimization.

To Apply:

Contact Person: Ruben Pawar

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