
Social Media Specialist
2 days ago
About MOTM Technologies
MOTM Technologies is a fast-growing growth consulting and marketing firm working with 150+ engineering, manufacturing, and process industry clients across India and global markets. We offer end-to-end marketing, sales, consulting, and brand-building solutions powered by a team of 100+ specialists.
As we expand our digital presence and move toward premium positioning, we are looking for a high-performing Social Media & Content Specialist to help us build trust, visibility, and thought leadership through engaging, well-crafted content.
Role Overview
We are looking for a strategic and creative individual who can manage our social media presence and create high-quality content (text + visual) that builds authority and drives engagement. The ideal candidate should be comfortable using AI tools and graphic software to speed up and scale content creation.
Key Responsibilities
Content Strategy & Creation
Develop and execute content calendars across LinkedIn, Instagram, and YouTube (shorts).
- Write compelling and clear social media copy, email content, and short-form video scripts.
- Create business storytelling posts that highlight customer success, industry insights, and company updates.
Convert internal case studies and achievements into short-form and carousel content.
Social Media Management
Manage company and founder profiles on LinkedIn, including scheduling, responding to comments, and audience engagement.
- Use analytics tools to monitor performance and optimize future posts.
Repurpose content across formats (text, carousel, reels, shorts) to maximize reach.
AI & Design Tools Integration
Use AI-based content creation tools (e.g., ChatGPT, Jasper, , Canva AI, etc.) for ideation, content drafts, and refinement.
- Create graphics, carousels, thumbnails, and creatives using tools like Canva, Adobe Photoshop, Illustrator, or similar platforms.
- Work with designers if needed, but also independently execute fast turnaround designs when required.
Required Skills & Experience
Must-Have
- 24 years of experience in B2B content writing and social media management.
- Hands-on experience managing LinkedIn content (company & founder-level) with measurable results.
- Strong writing skills with the ability to translate business insights into engaging content.
- Good command over AI tools for content ideation and drafting.
- Ability to work with design tools like Canva, Photoshop, or similar to create professional visuals.
Nice-to-Have
- Prior experience in marketing for engineering, manufacturing, or consulting companies.
- Exposure to planning and scripting short-form video content for Instagram or YouTube.
- Experience working with content calendars, Trello, Notion, or similar planning tools.
Expected Outcomes
- Create a pipeline of posts that build trust, credibility, and visibility with key target audiences.
- Deliver text and graphic content with minimal supervision and high output quality.
- Improve engagement metrics and drive relevant inbound interest from SME decision-makers.
Why Work With MOTM
- Work closely with the founder and leadership team.
- Build a strong portfolio in strategic content marketing for high-value industries.
- Long-term potential to grow into Content Lead / Brand Strategy roles.
- Opportunity to work on a mix of AI tools, B2B storytelling, and real client narratives.
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