Social Media Specialist
3 days ago
How to Apply
Send your resume along with below mentioned things on or on
- 5 -7 social posts (mixed formats) that delivered measurable results.
- A short note on how you leveraged a trend for a B2B audience.
- Dashboard/report screenshots showing awareness and lead impact from social.
About the Role
Were looking for a hands-on Social Media Specialist to own end-to-end social execution across LinkedIn, YouTube, Spotify (podcasts), Instagram, Facebook, X (Twitter), Google Business Profile, and more. This role is key to building brand visibility and generating qualified leads for our B2B outsourcing company. Youll drive the full cycle: plan create schedule publish engage analyze.
Key Responsibilities
- Own the monthly/weekly social calendar and align with campaigns, events, and content plans.
- Create and publish engaging content (posts, captions, carousels, short videos/reels, audiograms, YouTube shorts).
- Manage workflows: scheduling, tagging, approvals, and maintaining asset libraries.
- Engage with followers: monitor comments, DMs, mentions, and jump into relevant industry conversations.
- Apply best practices across platforms (LinkedIn carousels, YouTube SEO, Instagram reels, X threads, podcasts).
- Track trends and surface fresh, B2B-relevant content ideas.
- Support paid social by boosting high-performing posts and tracking results.
- Analyze performance metrics (reach, engagement, CTR, traffic, leads) and prepare clean weekly dashboards.
- Enforce brand guidelines for tone, visuals, and accessibility.
- Follow compliance and moderation policies.
Must-Have Qualifications
- 3 -5 years managing social for B2B (services or SaaS), with LinkedIn as a core channel.
- Proven execution across content creation, scheduling, engagement, and reporting.
- Excellent copywriting able to simplify technical/operational topics.
- Skilled with lightweight design/video tools (Canva, Figma, CapCut, Premiere Rush).
- Platform fluency: LinkedIn, YouTube, Spotify/podcasts, Instagram, X, GBP.
- Experience with scheduling tools (HubSpot Social, Hootsuite, Buffer, Later, Sprout) and GA4/UTM tracking.
- Strong analytical mindset with ability to link posts to leads and pipeline.
- Able to work independently on-site, collaborating closely with Marketing Ops, Sales, and Operations.
Nice to Have
- Employee advocacy playbooks and enablement.
- Podcast production basics.
- YouTube SEO and schema optimization.
- Familiarity with outsourcing/BPM narratives.
Tools Youll Use
HubSpot, Hootsuite/Buffer/Later, Canva/Figma, CapCut/Premiere Rush, GA4/Looker Studio, Google Search Console, and AI tools for ideation.
Working Model
On-site role reporting to the Marketing Operations Manager.
Collaboration with Operations and Sales teams for accuracy and amplification.
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