Social Media Specialist

3 days ago

Pune, Maharashtra, India Finsmart Full time ₹ 5,00,000 - ₹ 12,00,000 per year

How to Apply

Send your resume along with below mentioned things on or on

  • 5 -7 social posts (mixed formats) that delivered measurable results.
  • A short note on how you leveraged a trend for a B2B audience.
  • Dashboard/report screenshots showing awareness and lead impact from social.

About the Role

Were looking for a hands-on Social Media Specialist to own end-to-end social execution across LinkedIn, YouTube, Spotify (podcasts), Instagram, Facebook, X (Twitter), Google Business Profile, and more. This role is key to building brand visibility and generating qualified leads for our B2B outsourcing company. Youll drive the full cycle: plan create schedule publish engage analyze.

Key Responsibilities

  • Own the monthly/weekly social calendar and align with campaigns, events, and content plans.
  • Create and publish engaging content (posts, captions, carousels, short videos/reels, audiograms, YouTube shorts).
  • Manage workflows: scheduling, tagging, approvals, and maintaining asset libraries.
  • Engage with followers: monitor comments, DMs, mentions, and jump into relevant industry conversations.
  • Apply best practices across platforms (LinkedIn carousels, YouTube SEO, Instagram reels, X threads, podcasts).
  • Track trends and surface fresh, B2B-relevant content ideas.
  • Support paid social by boosting high-performing posts and tracking results.
  • Analyze performance metrics (reach, engagement, CTR, traffic, leads) and prepare clean weekly dashboards.
  • Enforce brand guidelines for tone, visuals, and accessibility.
  • Follow compliance and moderation policies.

Must-Have Qualifications

  • 3 -5 years managing social for B2B (services or SaaS), with LinkedIn as a core channel.
  • Proven execution across content creation, scheduling, engagement, and reporting.
  • Excellent copywriting able to simplify technical/operational topics.
  • Skilled with lightweight design/video tools (Canva, Figma, CapCut, Premiere Rush).
  • Platform fluency: LinkedIn, YouTube, Spotify/podcasts, Instagram, X, GBP.
  • Experience with scheduling tools (HubSpot Social, Hootsuite, Buffer, Later, Sprout) and GA4/UTM tracking.
  • Strong analytical mindset with ability to link posts to leads and pipeline.
  • Able to work independently on-site, collaborating closely with Marketing Ops, Sales, and Operations.

Nice to Have

  • Employee advocacy playbooks and enablement.
  • Podcast production basics.
  • YouTube SEO and schema optimization.
  • Familiarity with outsourcing/BPM narratives.

Tools Youll Use

HubSpot, Hootsuite/Buffer/Later, Canva/Figma, CapCut/Premiere Rush, GA4/Looker Studio, Google Search Console, and AI tools for ideation.

Working Model

On-site role reporting to the Marketing Operations Manager.

Collaboration with Operations and Sales teams for accuracy and amplification.

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