Marketing Operations Specialist
5 days ago
Role Summary
This position may be filled by a single hybrid candidate or split into multiple specialist roles, depending on budget and scope. The goal is to support core marketing functions in execution and experimentation.
Functional Areas:
- Generative AI Marketing:
Use generative AI tools to draft, repurpose, and personalize marketing content. Maintain prompt libraries and measure the performance of AI-generated content. Familiarity with creating GPTs and Agents to help streamline business efforts. - Email & Lifecycle:
Manage execution and QA of email campaigns, ensure segmentation and journey logic are correct, and report on performance metrics. - Marketing Operations:
Support day-to-day Marketo operations, lead routing, database hygiene, campaign logic, and analytics dashboard maintenance. - Digital Marketing:
Launch and optimize digital campaigns, ensure pixel and tracking infrastructure is maintained, and support basic SEO/CRO activities.
Ideal Qualifications:
- 24 years experience in marketing execution or operations
- Familiarity with tools such as Marketo, Google Ads, GA4, Gemini, ChatGPT, and SEMRush
- Ability to work independently and across multiple time zones
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