Marketing Operations Specialist

5 days ago

Pune, Maharashtra, India Opengov Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role Summary

This position may be filled by a single hybrid candidate or split into multiple specialist roles, depending on budget and scope. The goal is to support core marketing functions in execution and experimentation.

Functional Areas:

  • Generative AI Marketing:

    Use generative AI tools to draft, repurpose, and personalize marketing content. Maintain prompt libraries and measure the performance of AI-generated content. Familiarity with creating GPTs and Agents to help streamline business efforts.
  • Email & Lifecycle:

    Manage execution and QA of email campaigns, ensure segmentation and journey logic are correct, and report on performance metrics.
  • Marketing Operations:

    Support day-to-day Marketo operations, lead routing, database hygiene, campaign logic, and analytics dashboard maintenance.
  • Digital Marketing:

    Launch and optimize digital campaigns, ensure pixel and tracking infrastructure is maintained, and support basic SEO/CRO activities.

Ideal Qualifications:

  • 24 years experience in marketing execution or operations
  • Familiarity with tools such as Marketo, Google Ads, GA4, Gemini, ChatGPT, and SEMRush
  • Ability to work independently and across multiple time zones

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