Senior Specialist, Marketing Operations

4 hours ago

Pune, Maharashtra, India 0acea964-9b87-40f5-8910-406d37d5f3be Full time ₹ 12,00,000 - ₹ 24,00,000 per year

Title and Summary

Senior Specialist, Marketing Operations

Overview

The Global B2B Marketing Operations team is looking for a Senior Specialist of Marketing Operations to help scale the lead generation function at Mastercard through technology and operational excellence. The ideal candidate is an experienced technical marketer with a track record of creative thinking to develop, execute, measure and optimize lead gen. campaigns.

The Global B2B Marketing Operations team is responsible for defining a best-in-class Lead Generation discipline and scaling it across business units and regions, including to the people, processes, content, technologies, and data.

Role

In this technical marketing role, you will:


• Create marketing materials to support lead gen campaigns across email, social and web: forms, landing pages, email, nurture journeys etc.


• Implement A/B tests for emails and landing pages to drive engagement and conversion.


• Manage the lead lifecycle ensuring accurate and consistent lead capture, qualification, and routing through the lead funnel.


• Develop and run ABM and LinkedIn ad campaigns.


• Maintain content governance, metadata/taxonomy, and operational documentation.


• Lead end-to-end delivery of large-scale marketing initiatives.


• Analyze campaign performance and create dashboards and reports.


• Ensure compliance with branding, metadata accuracy, and global privacy regulations (GDPR, CAN-SPAM, CCPA).


• Present insights, campaign results, and project plans to senior stakeholders.


• Recommend best practices for lead generation, scoring, nurturing, and campaign setup.

All About You

The ideal candidate for this position should have:


• Bachelor's or master's degree (MBA preferred) in marketing, business or a related field.


•6+ years of experience in marketing operations/automation with 2+ years of hands-on experience in Salesforce Marketing Cloud (SFMC), including Email Studio, Journey Builder, Automation Studio, and Intelligence Reports.


• Working knowledge of Adobe Experience Manager (AEM), Salesforce Sales Cloud, Cvent and Zoom/ON24


• Experience designing ABM campaigns in 6sense/Demandbase


• Strong technical skills in HTML, CSS, JavaScript, AMPscript, and SQL.


• Analytical mindset with the ability to derive insights and make recommendations.


• Self-driven, curious, and adaptable to fast-paced environments.


• Willingness to work EMEA hours (12:00 PM – 9:00 PM IST).

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