Senior Specialist

1 day ago

Pune, Maharashtra, India Mastercard Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Job Title:

Senior Specialist - Search Marketing + Content Strategy (AEO, SEO & SEM)

Overview:

Senior Specialist - Search Marketing + Content Strategy (AEO, SEO & SEM)

Overview
The Global Digital Marketing team is looking for a Senior Specialist in the area of search marketing to drive search marketing campaigns (AEO, SEO & SEM) and content strategy for traditional search engines as well as AI answer engines. This would be an individual contributor role and an ideal candidate will play a crucial role, to improve our brand visibility, build a strong online presence and assist in achieving larger marketing objectives through search marketing.

Role

• Independently managing and executing end-to-end search marketing (AEO, SEO & SEM) campaigns for various Mastercard digital assets.

• Communicating with different business units to understand their objectives and accordingly developing search marketing strategies & executing them to help achieve their goals.

• Creating content strategy & developing high-quality, optimized content related to search marketing.

• Performing SEO/ AEO technical audits & on-page optimization on a regular basis to maintain search engine friendliness of the sites.

• Analyzing search performance and generating insightful reports and dashboards.

• Staying updated with the latest trends in search marketing, along with developments in AI search, and implementing them in day-to-day work.

• Contributing to the ongoing development of best practices and guidelines to be followed in the area of AEO, SEO & SEM.

• Improving work efficiency by leveraging tools & automating processes.

• Integrating search marketing with other pillars of digital marketing to achieve larger marketing goals.

• Guiding & mentoring junior members of the team to help them deliver effectively & efficiently.

All About You :

• Overall 7-9 years of career experience in the similar field

• Must have strong & proven experience in the field of search marketing (AEO, SEO & SEM)

• Must have good experience in the field of web analytics

• Must have excellent written and verbal communication skills

• Must have high proficiency in MS Excel, PowerPoint & Word

• Must have solid understanding and experience working on platforms like Google Search Console, Google Ads, Adobe Analytics

• Good to have experience in mentoring junior team members

• Good to have an understanding of HTML, CSS, JavaScript

• Can easily collaborate with different teams within the organization

• Have advanced analytical and problem-solving skillsTo find US Salary Ranges, visit People Place. Under the Compensation tab, select "Salary Structures." Within the text of "Salary Structures," click on the link "salary structures 2025," through which you will be able to access the salary ranges for each Mastercard job family. For more information regarding US benefits, visit People Place and review the Benefits tab and the Time Off & Leave tab.

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