Senior Specialist, Marketing Operations

19 hours ago

Pune, Maharashtra, India Mastercard Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Title and Summary

Senior Specialist, Marketing OperationsOverview

The Global B2B Marketing Operations team is looking for a Senior Specialist of Marketing Operations to help scale the lead generation function at Mastercard through technology and operational excellence. The ideal candidate is an experienced technical marketer with a track record of creative thinking to develop, execute, measure and optimize lead gen. campaigns.

The Global B2B Marketing Operations team is responsible for defining a best-in-class Lead Generation discipline and scaling it across business units and regions, including to the people, processes, content, technologies, and data.

Role

In this technical marketing role, you will:

Create marketing materials to support lead gen campaigns across email, social and web: forms, landing pages, email, nurture journeys etc.

Implement A/B tests for emails and landing pages to drive engagement and conversion.

Manage the lead lifecycle ensuring accurate and consistent lead capture, qualification, and routing through the lead funnel.

Develop and run ABM and LinkedIn ad campaigns.

Maintain content governance, metadata/taxonomy, and operational documentation.

Lead end-to-end delivery of large-scale marketing initiatives.

Analyze campaign performance and create dashboards and reports.

Ensure compliance with branding, metadata accuracy, and global privacy regulations (GDPR, CAN-SPAM, CCPA).

Present insights, campaign results, and project plans to senior stakeholders.

Recommend best practices for lead generation, scoring, nurturing, and campaign setup.

All About You

The ideal candidate for this position should have:

Bachelors or masters degree (MBA preferred) in marketing, business or a related field.

5+ years of experience in marketing operations/automation with 2+ years of hands-on experience in Salesforce Marketing Cloud (SFMC), including Email Studio, Journey Builder, Automation Studio, and Intelligence Reports.

Working knowledge of Adobe Experience Manager (AEM), Salesforce Sales Cloud, Cvent and Zoom/ON24

Experience designing ABM campaigns in 6sense/Demandbase

Strong technical skills in HTML, CSS, JavaScript, AMPscript, and SQL.

Analytical mindset with the ability to derive insights and make recommendations.

Self-driven, curious, and adaptable to fast-paced environments.

Willingness to work EMEA hours (12:00 PM 9:00 PM IST).

  • Senior Specialist, Marketing Operations

    4 days ago

    Pune, Maharashtra, India Mastercard Full time ₹ 12,00,000 - ₹ 24,00,000 per year

    Job Title:Senior Specialist, Marketing Operations Overview:OverviewThe Global B2B Marketing Operations team is looking for a Senior Specialist of Marketing Operations to help scale the lead generation function at Mastercard through technology and operational excellence. The ideal candidate is an experienced technical marketer with a track record of creative...

  • Senior Specialist, Marketing Operations

    7 days ago

    Pune, Maharashtra, India Mastercard Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Our PurposeMastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships...

  • Senior Specialist, Marketing

    1 week ago

    Pune, Maharashtra, India MASTERCARD Full time ₹ 12,00,000 - ₹ 24,00,000 per year

    Job Description Our Purpose Mastercard powers economies and empowers people in 200 countries and territories worldwide. Together with our customers, were helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and...

  • Senior Specialist, Marketing

    2 weeks ago

    Pune, Maharashtra, India Mastercard Full time ₹ 6,00,000 - ₹ 18,00,000 per year

    Our PurposeMastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships...

  • Communications Operations Senior Specialist

    2 weeks ago

    Pune, Maharashtra, India NielsenIQ Full time ₹ 12,00,000 - ₹ 24,00,000 per year

    Communications Operations Senior Specialist Job Description Communications Operations Senior Specialist We are seeking a highly organized and delivery-focused Communications Operations Executive to join our Global Communications team. This role is the operational engine behind our communications efforts, ensuring that projects, assets, and campaigns...

  • Marketing Operations Specialist

    1 week ago

    Pune, Maharashtra, India Opengov Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Role SummaryThis position may be filled by a single hybrid candidate or split into multiple specialist roles, depending on budget and scope. The goal is to support core marketing functions in execution and experimentation.Functional Areas:Generative AI Marketing: Use generative AI tools to draft, repurpose, and personalize marketing content. Maintain prompt...

  • Communications Operations Senior Specialist

    2 weeks ago

    Pune, Maharashtra, India NielsenIQ Full time ₹ 5,00,000 - ₹ 12,00,000 per year

    Job DescriptionCommunications Operations Senior SpecialistWe are seeking a highly organized and delivery-focused Communications Operations Executive to join our Global Communications team. This role is the operational engine behind our communications efforts, ensuring that projects, assets, and campaigns are executed on time, to plan, and with precision.The...

  • Communications Operations Senior Specialist

    2 weeks ago

    Pune, Maharashtra, India NielsenIQ Full time ₹ 5,00,000 - ₹ 12,00,000 per year

    Job Description Communications Operations Senior SpecialistWe are seeking a highly organized and delivery-focused Communications Operations Executive to join our Global Communications team. This role is the operational engine behind our communications efforts, ensuring that projects, assets, and campaigns are executed on time, to plan, and with precision.The...

  • Operations Specialist

    2 days ago

    Pune, Maharashtra, India Actualize Full time ₹ 5,00,000 - ₹ 15,00,000 per year

    Looking for a motivated individual to assist in the Operational Support and Project Execution of a cloud based, remote connectivity solution for vacuum pumps. The mission of the operations specialist is to work closely with a culturally diverse, multi-branded team and successfully bring the cloud solution from a recently completed Proof of Concept Phase...

  • Senior Specialist

    1 week ago

    Pune, Maharashtra, India MASTERCARD Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Job Description Our Purpose Mastercard powers economies and empowers people in 200 countries and territories worldwide. Together with our customers, were helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart, and accessible. Our technology and...