Senior Specialist, Marketing Operations

2 days ago


Pune, Maharashtra, India Mastercard Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Title and Summary

Senior Specialist, Marketing OperationsOverview

The Global B2B Marketing Operations team is looking for a Senior Specialist of Marketing Operations to help scale the lead generation function at Mastercard through technology and operational excellence. The ideal candidate is an experienced technical marketer with a track record of creative thinking to develop, execute, measure and optimize lead gen. campaigns.

The Global B2B Marketing Operations team is responsible for defining a best-in-class Lead Generation discipline and scaling it across business units and regions, including to the people, processes, content, technologies, and data.

Role

In this technical marketing role, you will:

Create marketing materials to support lead gen campaigns across email, social and web: forms, landing pages, email, nurture journeys etc.

Implement A/B tests for emails and landing pages to drive engagement and conversion.

Manage the lead lifecycle ensuring accurate and consistent lead capture, qualification, and routing through the lead funnel.

Develop and run ABM and LinkedIn ad campaigns.

Maintain content governance, metadata/taxonomy, and operational documentation.

Lead end-to-end delivery of large-scale marketing initiatives.

Analyze campaign performance and create dashboards and reports.

Ensure compliance with branding, metadata accuracy, and global privacy regulations (GDPR, CAN-SPAM, CCPA).

Present insights, campaign results, and project plans to senior stakeholders.

Recommend best practices for lead generation, scoring, nurturing, and campaign setup.

All About You

The ideal candidate for this position should have:

Bachelors or masters degree (MBA preferred) in marketing, business or a related field.

5+ years of experience in marketing operations/automation with 2+ years of hands-on experience in Salesforce Marketing Cloud (SFMC), including Email Studio, Journey Builder, Automation Studio, and Intelligence Reports.

Working knowledge of Adobe Experience Manager (AEM), Salesforce Sales Cloud, Cvent and Zoom/ON24

Experience designing ABM campaigns in 6sense/Demandbase

Strong technical skills in HTML, CSS, JavaScript, AMPscript, and SQL.

Analytical mindset with the ability to derive insights and make recommendations.

Self-driven, curious, and adaptable to fast-paced environments.

Willingness to work EMEA hours (12:00 PM 9:00 PM IST).



  • Pune, Maharashtra, India Siemens Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    We are a leading global software company dedicated to the world of computer aided design, 3D modeling and simulation helping innovative global manufacturers design better products, faster With the resources of a large company, and the energy of a software start-up, we have fun together while creating a world class software portfolio. Our culture encourages...


  • Pune, Maharashtra, India OpenGov Inc. Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    OpenGov is the leader in AI and ERP solutions for local and state governments in the U.S. More than 2,000 cities, counties, state agencies, school districts, and special districts rely on the OpenGov Public Service Platform to operate efficiently, adapt to change, and strengthen the public trust. Category-leading products include enterprise asset management,...


  • Pune, Maharashtra, India OpenGov Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    OpenGov is the leader in AI and ERP solutions for local and state governments in the U.S. More than 2,000 cities, counties, state agencies, school districts, and special districts rely on the OpenGov Public Service Platform to operate efficiently, adapt to change, and strengthen the public trust. Category-leading products include enterprise asset management,...


  • Pune, Maharashtra, India OpenGov Full time ₹ 5,00,000 - ₹ 15,00,000 per year

    OpenGov is the leader in AI and ERP solutions for local and state governments in the U.S. More than 2,000 cities, counties, state agencies, school districts, and special districts rely on the OpenGov Public Service Platform to operate efficiently, adapt to change, and strengthen the public trust. Category-leading products include enterprise asset management,...

  • Marketing Specialist

    3 weeks ago


    Pune, Maharashtra, India Shework Full time

    We're Hiring: Senior Performance Marketing Specialist (PPC + AI Marketing). Location: Pune (Onsite) | Experience: 7+ Years. Are you a performance marketing pro who lives in dashboards and dreams in ROAS?. We're on the hunt for someone who can lead and scale high-impact PPC campaigns across platforms - and smartly integrate AI tools into every step of the...

  • Operational Specialist

    24 hours ago


    Pune, Maharashtra, India Trevalyxis Full time ₹ 8,00,000 - ₹ 12,00,000 per year

    Role DescriptionThis is a full-time on-site role for an Operational Specialist at Trevalyxis, located in Pune. The Operational Specialist will be responsible for managing day-to-day operations, coordinating project management activities, and assisting with sales operations. The role involves analyzing operational processes, identifying areas for improvement,...


  • Pune, Maharashtra, India AK Finserv LLP Full time ₹ 2,50,000 - ₹ 7,50,000 per year

    Company DescriptionAK Finserv LLP, founded by Chartered Accountants and software engineers, focuses on automating business processes by combining finance and technology. We are an emerging Finance and Business Process Consultancy firm based in Pune, India. We specialize in financial accounting, payroll process outsourcing, IFRS/IND AS Implementation, and...


  • Pune, Maharashtra, India AcquireX Full time ₹ 6,00,000 - ₹ 18,00,000 per year

    About AcquireX Are you a dynamic marketing professional with a passion for both email marketing? AcquireX is looking for a versatile Senior Email Marketing Specialist to join our team in Pune. In this role, you will be responsible for creating content, managing email marketing campaigns, and ensuring efficient communication with our target audience. If you...


  • Pune, Maharashtra, India N. N. Cutting Tools Full time ₹ 8,00,000 - ₹ 12,00,000 per year

    Company DescriptionN. N. Cutting Tools has been a leading manufacturer of precision works, industrial tools, and milling tools since 2011. Based in Pune, Maharashtra, the company specializes in delivering high-quality and reliable Microboring tools to various industrial sectors. Over the years, N. N. Cutting Tools has established a reputation for excellence...

  • Senior Specialist

    21 hours ago


    Pune, Maharashtra, India Nasdaq Full time ₹ 6,00,000 - ₹ 18,00,000 per year

    Nasdaq Technology is looking for a passionate Senior Specialist DevOps with focus on AWS developer and Architect Skills, to join the Nasdaq Pune technology center in India. If Innovation and effectiveness drive, you forward this is the place for youNasdaq is continuously revolutionizing markets and undergoing transformations while we adopt new technologies...