Business Development Lead

1 day ago

Thāne, Maharashtra, India Ascend Adcom Full time ₹ 1,04,000 - ₹ 1,30,878 per year

We are seeking an experienced and highly motivated Business Development Lead to spearhead our client acquisition and revenue growth initiatives. The ideal candidate will possess a deep understanding of the advertising and creative industry, strong strategic acumen, and a robust network of marketing decision-makers.

This role requires a leader who can identify new business opportunities, develop tailored solutions for clients, and work cross-functionally with internal teams to convert leads into long-term business relationships. The candidate must demonstrate a track record of driving business growth in agency environments and be adept at both strategic sales planning and execution.

⸻

Key Responsibility Areas (KRAs):

  1. New Business Acquisition


• Identify, target, and convert high-potential clients across verticals.


• Lead end-to-end sales cycles from prospecting to closing.


• Conduct needs analysis and craft customized agency pitch presentations and proposals.

  1. Revenue Generation & Target Achievement


• Drive revenue growth through new client acquisition and expansion of existing accounts.


• Meet or exceed quarterly and annual sales targets.


• Maintain a healthy pipeline of qualified leads at all times.

  1. Client & Market Intelligence


• Research industry trends, competitor strategies, and client business challenges.


• Leverage insights to position the agency's offerings as solutions to client problems.

  1. Relationship Building & Networking


• Build and maintain strong relationships with key decision-makers (CMOs, Brand Managers, CXOs).


• Represent the agency at industry events, conferences, and relevant forums to promote visibility and expand network.

  1. Cross-functional Collaboration


• Work closely with strategy, creative, digital, and account management teams to ensure alignment on client needs.


• Act as the bridge between client expectations and internal deliverables.

  1. Sales Operations & Reporting


• Maintain accurate and up-to-date records of all sales activities in CRM systems.


• Provide weekly/monthly reports on pipeline status, wins/losses, and forecasts to the leadership team.


• Continuously optimize sales processes for efficiency and effectiveness.

⸻

Qualifications & Requirements:


• 11–15 years of experience in business development roles within creative agencies, digital marketing firms, or branding consultancies.


• Proven success in closing high-value deals and developing long-term client relationships.


• Exceptional communication, presentation, and negotiation skills.


• Strong business acumen and understanding of marketing and branding solutions.


• Self-motivated, goal-oriented, and able to thrive in a fast-paced environment.

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