Marketing Ops

3 days ago

Najafgarh, Delhi, India Asia Pacific Institute Of Management Full time ₹ 12,00,000 - ₹ 24,00,000 per year

Company DescriptionEstablished in the year 1996, Asia Pacific Institute Of Management is ranked 9th amongst all B-schools in Delhi-NCR and 14th amongst all B-schools in North India as per the latest Business Today - MDRA Business Today Survey 2021.Role OverviewThe Marketing Ops & Analytics Manager will be the engine room of AIM's admissions funnel. You'll ensure that every lead generated is captured, scored, nurtured, and tracked properly, while also running conversion optimisation experiments to boost ROI.This is a data + operations-heavy role, working closely with the Performance Marketing Lead, Performance Marketing Manager, and admissions counsellors.Key Responsibilities1. CRM & Automation (LeadSquared)Build and maintain  lead scoring models  to prioritise hot leads for counsellors.Design and execute  automation workflows  (auto-SMS, drip campaigns, counsellor reminders).Monitor counsellor follow-up compliance to ensure no enquiry goes cold.Ensure smooth  data sync between campaigns, CRM, and admissions team .2. Analytics & TrackingOwn  GA4, GTM, and Meta Pixel  implementation for end-to-end tracking.Regularly audit campaign attribution to ensure  no double-counting or data gaps .Create  real-time dashboards  for management and counsellors.Provide insights into lead sources, conversion bottlenecks, and ROI drivers.3. Conversion Rate Optimisation (CRO)Analyse landing page performance (bounce rates, form drop-offs).Run  A/B tests  on forms, CTAs, and scholarship landing pages.Use tools like Hotjar or VWO to map student behaviour.Recommend UX/UI improvements for higher conversion.4. Integration & InnovationManage  AI Sensy WhatsApp chatbot  integration with CRM.Explore and integrate new marketing tools to improve funnel efficiency.Work cross-functionally with IT when deep tech integrations are needed.KPIs & Success MetricsLead Leakage:  0% (all leads tracked and assigned).Data Accuracy:  

  • Marketing Manager

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    Najafgarh, Delhi, India Dutta Textco Full time ₹ 9,00,000 - ₹ 12,00,000 per year

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  • Performance Marketing Manager

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    Najafgarh, Delhi, India Lorazzo Full time ₹ 9,00,000 - ₹ 12,00,000 per year

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    Najafgarh, Delhi, India Ladli Foundation Trust Full time ₹ 2,50,000 - ₹ 7,50,000 per year

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    Najafgarh, Delhi, India Artkonnect Management Full time ₹ 20,00,000 - ₹ 25,00,000 per year

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    Najafgarh, Delhi, India RxMen Full time ₹ 9,00,000 - ₹ 12,00,000 per year

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  • Marketing Ops

    3 weeks ago

    Najafgarh, India Asia Pacific Institute Of Management Full time

    Company Description Established in the year 1996, Asia Pacific Institute Of Management is ranked 9th amongst all B-schools in Delhi-NCR and 14th amongst all B-schools in North India as per the latest Business Today - MDRA Business Today Survey 2021. Role Overview The Marketing Ops & Analytics Manager will be the engine room of AIM's admissions funnel....

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    3 weeks ago

    Najafgarh, India Lorazzo Full time

    Location:Delhi Experience:3–6 years in D2C performance marketing Employment Type:Full-time About Lorazzo: Lorazzo is a digital-first premium bath and kitchen fittings brand aiming to redefine home spaces across India. We are building a future-ready, tech-enabled product range for discerning Indian consumers - with quality, ease of use and aesthetics at the...

  • Video Editor

    3 weeks ago

    Najafgarh, India Ladli Foundation Trust Full time

    TO APPLY Email yourresume + showreelto. Video Editor (NGO | Full-Time) Role:Own end-to-end post-production to deliver brand-compliant, impact-driven videos for campaigns, donors, and community outreach. Key Responsibilities Edit long/short formats, reels, teasers, after-movies. Build narratives (VO, lower thirds, captions) with dignity & consent. Light...

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    3 weeks ago

    Najafgarh, India RxMen Full time

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