Marketing Ops

Company Description

Established in the year 1996, Asia Pacific Institute Of Management is ranked 9th amongst all B-schools in Delhi-NCR and 14th amongst all B-schools in North India as per the latest Business Today - MDRA Business Today Survey 2021.

Role Overview

The 
Marketing Ops & Analytics Manager
 will be the 
engine room
 of AIM's admissions funnel. You'll ensure that every lead generated is captured, scored, nurtured, and tracked properly, while also running conversion optimisation experiments to boost ROI.

This is a 
data + operations-heavy role
, working closely with the Performance Marketing Lead, Performance Marketing Manager, and admissions counsellors.

Key Responsibilities
1. CRM & Automation (LeadSquared)

• Build and maintain 
  lead scoring models
   to prioritise hot leads for counsellors.
• Design and execute 
  automation workflows
   (auto-SMS, drip campaigns, counsellor reminders).
• Monitor counsellor follow-up compliance to ensure no enquiry goes cold.
• Ensure smooth 
  data sync between campaigns, CRM, and admissions team
  .

2. Analytics & Tracking

• Own 
  GA4, GTM, and Meta Pixel
   implementation for end-to-end tracking.
• Regularly audit campaign attribution to ensure 
  no double-counting or data gaps
  .
• Create 
  real-time dashboards
   for management and counsellors.
• Provide insights into lead sources, conversion bottlenecks, and ROI drivers.

3. Conversion Rate Optimisation (CRO)

• Analyse landing page performance (bounce rates, form drop-offs).
• Run 
  A/B tests
   on forms, CTAs, and scholarship landing pages.
• Use tools like Hotjar or VWO to map student behaviour.
• Recommend UX/UI improvements for higher conversion.

4. Integration & Innovation

• Manage 
  AI Sensy WhatsApp chatbot
   integration with CRM.
• Explore and integrate new marketing tools to improve funnel efficiency.
• Work cross-functionally with IT when deep tech integrations are needed.

KPIs & Success Metrics

• Lead Leakage:
   0% (all leads tracked and assigned).
• Data Accuracy: