Marketing Manager

1 week ago

Najafgarh, Delhi, India Dutta Textco Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Tahiliya is a growing D2C ethnicwear brand known for handblock prints, silks, and festive collections. We're looking for a hands-on Marketing Manager who can take ownership of scaling our digital presence and customer growth.

What you'll be doing (role split):

50% – Performance Marketing

  • Run & optimize ads across Meta, Google, and YouTube
  • Manage budgets, track ROAS, and scale campaigns profitably
  • Experiment with new ad formats & channels for growth

20% – Content Creation

  • Collaborate with our content team to ideate & produce scroll-stopping creatives
  • Occasionally create basic content yourself (stories, reels, ad hooks)
  • Ensure brand voice & aesthetics are consistent across platforms

30% – Brand & Growth

  • Own the digital growth engine – from customer acquisition to retention
  • Analyze performance dashboards, suggest experiments, and drive KPIs
  • Report directly to the founders, working closely with design & ops teams

What we're looking for:

  • 2–4 years of experience in digital marketing (preferably with D2C / apparel brands -
    ethnicwear experience is a big bonus
    )
  • Proven track record of running high-performing Meta & Google ad campaigns
  • Ability to go beyond dashboards – you'll check inventory reports daily, decide which catalogs to scale or cut back, and align marketing with business realities
  • Strong commercial understanding – you get margins, contribution, and want to be part of overall brand decisions, not just marketing
  • Balance of creative + analytical: you can brainstorm a reel idea and discuss ROAS & profitability in the same breath
  • Startup mindset: resourceful, proactive, and not afraid to get hands dirty
  • Based in/around Gurgaon – hybrid role with ~1 day a week in office

Why join us:

  • Chance to build & scale a fast-growing D2C fashion brand
  • Creative freedom + direct exposure to founders' decision-making
  • Hybrid flexibility with a small, passionate team
  • Impactful role where your work directly drives revenue & brand growth

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