Social Media Executive

5 days ago

Najafgarh, India RxMen Full time

About the Role

We're hiring a Social Media Executive to lead digital storytelling, shape our platform presence, and drive high-engagement brand experiences across channels. This role is both
strategic and operational
, you'll own the brand voice and narrative, while ensuring timely, flawless execution of campaigns with a cross-functional team.

You will work at the intersection of
content, culture, and community
, making sure RxMen remains relevant, consistent, and impactful across platforms.

Key Responsibilities

Brand Thinking & Narrative Ownership

●      Deeply understand the brand's purpose, tone, audience mindset, and category whitespace, and translate that into clear, compelling social strategies.

●      Shape and evolve the brand's voice, positioning, and POV across all owned digital channels.

●      Identify emerging opportunities, consumer insights, and cultural moments to anchor powerful campaigns.

Social Media Strategy & Execution

●      
Instagram-first leadership
: run campaigns, reels, statics, stories, and community engagement end-to-end.

●      Optimize for
high-engagement timing, hooks, and content formats
to maximize reach and retention.

●      Execute a well-planned
social media calendar
across Instagram, YouTube, Twitter, and LinkedIn with timeliness and consistency.

●      Be proactive on DMs/messages and ensure the brand stays
responsive, human, and approachable
.

●      Keep RxMen's community alive through
stories, prompts, polls, Q&As, and micro-conversations
.

Campaign Planning & Big Ideas

●      Ideate, plan, and execute
creative campaigns
that cut through noise and build brand recall.

●      Collaborate with the founder on storytelling that sparks shareability and trust. ● Ensure timely execution of all activations, no campaign slips through.

People & Cross-Functional Management

●      
Manage and coordinate a team
of designers, content writers, and editors to bring campaigns to life.

●      Ensure alignment between brand's digital presence and voice with the brand goals.

●      Track performance and optimize content based on what's working.

●      Handle
influencer management and creator partnerships
where required.

Cultural Calendar & Topical Relevance

●      Build and maintain a
marketing moments calendar
(festivals, cultural moments, global observances).

●      Plan platform-native content that connects with current conversations.

●      Balance brand narrative with platform culture in real time.

Who You Are

●      2–5 years of experience in
social media, brand strategy, or digital storytelling
roles.

●      A true
Instagram native
: you know reels, campaigns, hooks, and the algorithm inside-out.

●      Obsessed with
timely, perfect execution
, from calendars to campaigns.

●      Strong people management skills: you thrive in
ops-heavy roles
coordinating multiple creators/stakeholders.

●      Comfortable switching between big-picture strategy and hands-on execution.

●      Strong instincts for storytelling, cultural relevance, and emotional resonance.

Bonus If You Have

●      
YouTube and Twitter expertise
(strongly preferred).

●      Experience building brands digitally in early-stage environments.

●      Previous work with
influencer management, offline activations, or community platforms
(Telegram, Discord, etc.).

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