Performance Marketing Manager

1 day ago


Park Street Kolkata West Bengal, India Rateviewer Technologies Pvt. Ltd. Full time ₹ 4,20,000 per year

Job Title : Meta Ads Specialist

Job type : Full Time

Job Location: Park Street, Kolkata

Salary: Based on your skills and experience

*Key Responsibilities*

* Develop, launch, and manage high-converting Meta Ads campaigns (Facebook, Instagram).

* Strategically lower CPC & CPA while improving ROAS across accounts.

* Conduct detailed audience research to identify profitable targeting opportunities.

* Implement A/B split testing for ad copy, creatives, and audience segments.

* Build and manage remarketing funnels to maximize conversions.

* Optimize campaign structures for scalability.

* Analyze performance data & prepare actionable reports for clients.

* Collaborate with creative and copywriting teams for high-impact ad assets.

* Stay ahead of Meta platform updates and algorithm changes.

*Requirements*

* 2+ years of proven experience managing Meta Ads campaigns with 6-figure monthly spends.

* Strong understanding of Facebook Pixel, Conversion API, Custom Audiences, and Lookalike Audiences.

* Demonstrated success in reducing CPC while increasing ROI.

* Proficiency with Ads Manager, Google Analytics, and tracking tools.

* Excellent analytical and problem-solving skills.

* Ability to manage multiple client accounts efficiently.

* Experience with remarketing strategies and funnel building.

* Strong communication skills and ability to explain ad performance to non-technical clients.

Job Type: Full-time

Pay: ₹25, ₹35,000.00 per month

Benefits:

  • Paid time off

Application Question(s):

  • Have you run campaigns in both product and service based ?
  • Have you dealt with e-commerce campaigns?

Work Location: In person



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