Performance Marketing Manager
6 days ago
Job Title : Meta Ads Specialist
Job type : Full Time
Job Location: Park Street, Kolkata
Salary: Based on your skills and experience
*Key Responsibilities*
* Develop, launch, and manage high-converting Meta Ads campaigns (Facebook, Instagram).
* Strategically lower CPC & CPA while improving ROAS across accounts.
* Conduct detailed audience research to identify profitable targeting opportunities.
* Implement A/B split testing for ad copy, creatives, and audience segments.
* Build and manage remarketing funnels to maximize conversions.
* Optimize campaign structures for scalability.
* Analyze performance data & prepare actionable reports for clients.
* Collaborate with creative and copywriting teams for high-impact ad assets.
* Stay ahead of Meta platform updates and algorithm changes.
*Requirements*
* 2+ years of proven experience managing Meta Ads campaigns with 6-figure monthly spends.
* Strong understanding of Facebook Pixel, Conversion API, Custom Audiences, and Lookalike Audiences.
* Demonstrated success in reducing CPC while increasing ROI.
* Proficiency with Ads Manager, Google Analytics, and tracking tools.
* Excellent analytical and problem-solving skills.
* Ability to manage multiple client accounts efficiently.
* Experience with remarketing strategies and funnel building.
* Strong communication skills and ability to explain ad performance to non-technical clients.
Job Type: Full-time
Pay: ₹25, ₹35,000.00 per month
Benefits:
- Paid time off
Application Question(s):
- Have you run campaigns in both product and service based ?
- Have you dealt with e-commerce campaigns?
Work Location: In person
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