Performance Marketing Manager

1 week ago

Kolkata metropolitan area West Bengal, India UpTye Full time ₹ 15,00,000 - ₹ 25,00,000 per year

About the Role

We are looking for a data-driven and creative Performance Marketing Manager to plan, execute, and optimize our paid marketing campaigns across digital channels. The ideal candidate will have hands-on experience managing ad spends, driving conversions, and scaling customer acquisition efficiently.

Key Responsibilities

  • Develop, implement, and manage performance marketing strategies across Google Ads, Meta, LinkedIn, and other digital channels.
  • Plan and monitor campaign budgets, bids, and pacing to achieve ROI and CAC goals.
  • Create, test, and optimize ad creatives, landing pages, and audience targeting strategies.
  • Collaborate with design, content, and analytics teams to improve conversion rates across the funnel.
  • Analyze campaign data and generate actionable insights for continuous improvement.
  • Manage retargeting and remarketing campaigns to drive repeat conversions.
  • Track KPIs like CTR, CPA, ROAS, LTV, and conversion rates using analytics tools.
  • Stay updated on digital trends, algorithms, and emerging platforms.
  • Work closely with leadership to forecast, report, and present performance metrics.

Key Requirements

  • Bachelor's degree in Marketing, Business, or related field.
  • 3-6 years of hands-on experience in digital/performance marketing.
  • Proven experience managing large-scale paid campaigns (Google Ads, Meta, LinkedIn, etc.).
  • Strong analytical skills with proficiency in Google Analytics, Tag Manager, and Excel/Sheets.
  • Experience in A/B testing and conversion optimization.
  • Understanding of attribution models and data-driven decision-making.
  • Excellent communication and project management skills.
  • Agency or marketplace experience preferred.

Preferred Skills

  • Knowledge of marketing automation tools (HubSpot, Klaviyo, etc.).
  • Experience with app marketing, affiliate marketing, or influencer performance campaigns.
  • Working knowledge of SEO and content marketing integration.
  • Certification in Google Ads / Meta Blueprint is a plus.

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