Performance Marketer

**About Aankona**:
Aankona is a growing handloom brand rooted in India's rich têxtile legacy. We celebrate culture, craft, and conscious design — not just through our products, but through the people and stories behind them. As we expand our presence across India and globally, we are seeking a **Performance Marketer** who can turn our visibility into measurable growth. If you're someone who blends creative strategy with data, intuition with analytics, and is excited to build something meaningful, we’d love to hear from you.

**The Role**:
We are looking for a **Performance Marketing Specialist** who will take full ownership of Aankona’s digital advertising and growth strategy. You will run result-driven ad campaigns, analyze performance, create custom audiences, and help convert storytelling into sustainable revenue. This role is ideal for someone who thrives in a collaborative environment but can also take initiative, set strategy, and execute end-to-end.

**Key Responsibilities**:

- **Paid Campaign Management**: Plan, create, and manage ad campaigns across platforms (Meta Ads, Google Ads, Instagram Boosts) with the goal of increasing brand reach, lead generation, and sales.
- **Audience Targeting & Retargeting**: Build detailed buyer personas and set up custom and lookalike audiences to engage high-potential leads and returning visitors.
- **Budget Optimization**: Track and optimize ad budgets for maximum ROI, ROAS, and CPC, while scaling campaigns based on performance data.
- **Conversion Funnels**: Develop and refine ad funnels — from awareness to purchase — tailored to seasonal collections, drops, and campaigns.
- **Reporting & Insights**: Provide clear performance reports weekly/monthly. Highlight learnings, creative performance, and areas of improvement.
- **Creative Collaboration**: Work closely with the content and design team to guide ad creatives that align with campaign goals.
- **Experimentation**: Test different ad types, platforms, formats, landing pages, and copy variations to constantly improve campaign outcomes.
- **Platform Updates**: Stay informed about algorithm changes, ad platform updates, and shifting audience behaviors, especially in the D2C and fashion space.

**Qualifications & Skills**:

- **Experience**: 2+ years in performance marketing, preferably in fashion, lifestyle, or D2C e-commerce brands.
- **Platform Proficiency**: Expert in Meta Ads Manager (Instagram + Facebook), Google Ads, and basic familiarity with Shopify tracking, analytics, and pixel integration.
- **Analytical Mindset**: Strong understanding of metrics like ROAS, CTR, CAC, and bounce rate — and how to act on them.
- **Creativity with Data**: Ability to interpret insights and translate them into performance-enhancing creative decisions.
- **Communication**: Clear, prompt communicator who can coordinate with designers, writers, and web teams efficiently.
- **Self-Driven**: Proactive and accountable with strong project ownership and follow-through.

**Work Expectations & Policies**:

- **Performance Review**: Monthly performance evaluations will track ROAS benchmarks, campaign delivery, and consistency. Continued engagement depends on meeting clear performance KPIs and driving results.
- **Trial Period**: The first 2 months will be a probationary period. During this time, Aankona may terminate engagement if performance is unsatisfactory. Following this probationary period, Aankona will formally assess your suitability to determine whether to proceed with continued engagement. Aankona's decision regarding your employment status, both during and after probation, will be final, and Aankona will be indemnified, ensuring we are protected from any claims or liabilities arising from the decision not to continue employment.
- **Punctuality & Communication**: Timely campaign updates, transparent reporting, and adherence to deadlines are expected at all times.
- **Tool Proficiency Required**: Proficient use of Meta Ads Manager, Google Ads, Facebook Pixel, Google Analytics, and Shopify Analytics.
- **Confidentiality**: All performance data, campaign strategies, and internal planning discussions are to be treated as strictly confidential.
- **Work Ownership**: All ad strategies, creative briefs, and campaign plans developed for Aankona remain the exclusive intellectual property of the brand.

**How to Apply?**

If you're a strategic, detail-oriented, and results-driven Performance Marketer who believes in purpose-led growth, we’d love to connect with you.

**Subject Line**: Job Application for Performance Marketer - [Your Full Name]

**Terms and Conditions of Job Application**:

- **Final Decision**:Aankona’s hiring decision is considered final and binding. We regret that no further correspondence will be entertained regarding selection outcomes.
- **Application Consent**: By applying, you agree to Aankona’s right to make the final selection decision for this role.

Pay: ₹10,000.00 - ₹15,000.00 per month

**Experience**:

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