Performance Marketer

6 days ago

Salt Lake Kolkata West Bengal, India CodeBuzzers Technologies LLP Full time

**Performance Marketer (Meta and Google Ads Specialist)**:

- Location: Kolkta | Department: Digital Marketing | Full-Time_
**Company: CodeBuzzers Technologies**

**About Us**:
At CodeBuzzers Technologies, we empower brands through intelligent design, cutting-edge technology, and data-driven marketing solutions. As a rapidly growing digital agency, we're looking for a **results-driven Performance Marketer** who can craft, manage, and scale high-performing ad campaigns across platforms like Meta, Google, YouTube, and more. Your efforts will directly impact lead generation, sales growth, and brand visibility for a wide range of diverse clients.

**Key Responsibilities**:

- **Strategy & Planning**:

- Develop and execute full-funnel performance marketing strategies across
- **Meta (Facebook & Instagram)**:

- **Google Ads (Search, Display, YouTube)** and other relevant platforms.
- **Campaign Execution & Optimization**

Launch, monitor, and continuously optimize campaigns with a strong focus on **ROI**, **lead generation**, **sales**, and **brand reach**.
- **A/B Testing**

Run structured A/B tests on ad creatives, copy, targeting, placements, and bid strategies to improve campaign performance and reduce CPA.Monitor and manage daily ad spends, adjust pacing based on performance, and optimize for best-performing channels and audiences.Leverage tools like **Google Analytics**, **Meta Business Manager**, **YouTube Studio**, and other dashboards to analyze campaign performance and deliver actionable insights.Work closely with creative, content, and client servicing teams to ensure alignment of ad strategy with brand voice, customer journey, and business objectives.Keep up with the latest trends in performance marketing, platform algorithm changes, and emerging ad formats to keep our clients ahead of the competition.**Qualifications**:

- **Budget Management**:

- **Analytics & Reporting**:

- **Cross-Team Collaboration**:

- **Stay Ahead of the Curve**
- 2-5 years of hands-on experience in performance marketing or paid media
- Proficiency in Meta Ads Manager, Google Ads, and YouTube advertising
- Strong understanding of audience targeting, funnel strategy, and remarketing
- Ability to analyze data, draw insights, and make performance-based decisions
- Familiarity with tools like Google Analytics, Tag Manager, and Data Studio
- Excellent communication, multitasking, and time-management skills
- Experience working with creative teams for ad production is a plus

**Why Join CodeBuzzers Technologies?**
- Be part of a fast-growing digital-first agency working with clients across industries
- Work in a collaborative environment with a talented and creative team
- Competitive salary and performance-based growth opportunities
- Exposure to international projects and diverse media budgets

**Job Types**: Full-time, Permanent

Pay: ₹12,519.87 - ₹50,701.58 per month

Schedule:

- Day shift

Application Question(s):

- Can you please share the notice period required by your last employer?
- What was your most recent in-hand salary?

**Experience**:

- Google Ads: 1 year (required)
- Facebook Advertising: 1 year (required)

**Language**:

- English (preferred)

Work Location: In person

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