
Performance Marketer
17 hours ago
**Position: Performance Marketer(Fb Ads Specialist)**
**Location: Central Avenue, Kolkata**
**Timing: 11am to 8pm**
**Week off: Tuesday**
**Experience: Minimum 4 to 5 years in performance marketing in preferably in google ads.**
**Salary: upto 40000 per month**
**Key Responsibilities**:
**Campaign Management**:
- **Plan, execute, and optimize performance marketing campaigns across channels like Google Ads, Facebook Ads, Instagram, and other relevant platforms.**:
- Develop A/B testing strategies to optimize creative and targeting for better conversion rates.
- Analytics and Reporting:Monitor and analyze key metrics to assess the effectiveness of marketing campaigns.Generate detailed reports on campaign performance, ROI, and provide actionable insights to improve future strategies.
- **Optimization**:Continuously optimize ad copy, landing pages, and bidding strategies to maximize the effectiveness of campaigns.
- Utilize data analysis tools to refine target audiences and improve conversion rates.
- **Budget Management**:Manage and allocate advertising budgets efficiently to achieve maximum ROI.
- Forecast and report on campaign spend and performance against KPIs
- .Collaborative Strategy Development:Work closely with content creators, graphic designers, and other marketing team members to ensure consistent and effective messaging.
- Collaborate with the product team to align marketing strategies with PrepMed’s overall business goals.
- **Market Research**:Stay up-to-date with the latest industry trends, digital marketing strategies, and competitor analysis.
- Research and implement new marketing strategies to stay ahead in the competitive market.
**Requirements**:
Bachelor’s degree.
Minimum 4 years of experience in **performance marketing preferably in edtech**.
Strong knowledge in **facebook ads.**
**Job Types**: Full-time, Permanent
Pay: ₹25,000.00 - ₹40,000.00 per month
Work Location: In person
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