Performance Marketing

3 weeks ago

Kolkata West Bengal, India 2COMS Full time

Senior Marketing Executive Location kolkata Experience 3-4 years Industry Service Staffing Skill Development Employment Type Full-time Work from Office About the Role We are seeking a creative yet data-driven Senior Marketing Executive to lead our digital performance and social media marketing initiatives along with supporting offline branding and events The ideal candidate will have a strong understanding of integrated marketing campaigns and performance optimization especially within the service industry Key Responsibilities 1 Digital Performance Marketing Strategize and execute high-ROI paid campaigns across Google Ads Meta Ads LinkedIn etc Manage end-to-end performance campaigns Lead generation CPL CPA optimization Remarketing and lookalike audience targeting A B testing to boost conversions Conduct SEO SEM activities keyword planning web traffic analysis Create and optimize landing pages aligned with campaign goals Track report performance using Google Analytics Meta Business Suite CRM dashboards 2 Social Media Marketing Manage and grow social media presence on LinkedIn Facebook Instagram Plan and execute social media campaigns from strategy and content creation to community engagement Coordinate with design and copy teams for post creation Develop engaging content posts stories reels videos Handle business page enquiries and maintain brand consistency through storytelling Track engagement reach follower growth and lead conversions 3 Offline Event Marketing Plan and execute branding events workshops and BTL activities Coordinate with vendors for event branding collaterals and promotions Support the sales team with marketing tools brochures standees flyers etc Requirements kills Qualifications Graduate Postgraduate in Marketing Mass Communication or related field 3-4 years of relevant experience preferably in service staffing skill development industry Hands-on expertise in Performance Marketing Google Meta Social Media Management SEO SEM Analytics Tools Content Planning Coordination Strong communication and presentation skills Balanced creativity and analytical thinking Ability to manage multiple campaigns with strict deadlines Benefits For More deatils call Monali 7387440517 r forward cv monali r 2coms com

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