Digital Marketing Executive

5 days ago

Kolkata West Bengal, India PrepMed Full time

**Position: Digital Marketing Executive - Performance Marketing**

**Location: Bowbazar,Central Avenue, Kolkata**

**Timing: 11am to 8pm**

**Week off: Tuesday**

**Experience: Minimum 4 to 5 years in performance marketing in facebook and google ads.**

**Salary: upto 30000 per month**

**MUST HAVE OWN LAPTOP**

**MUST HAVE STRONG KNOWLEDGE & EXPERIENCE IN LEAD GENERATION THROUGH FACEBOOK & GOOGLE ADS**

**Key Responsibilities**:
**Campaign Management**:

- **Plan, execute, and optimize performance marketing campaigns across channels like Google Ads, Facebook Ads, Instagram, and other relevant platforms.**:

- Develop A/B testing strategies to optimize creative and targeting for better conversion rates.
- Analytics and Reporting:Monitor and analyze key metrics to assess the effectiveness of marketing campaigns.Generate detailed reports on campaign performance, ROI, and provide actionable insights to improve future strategies.
- **Optimization**:Continuously optimize ad copy, landing pages, and bidding strategies to maximize the effectiveness of campaigns.
- Utilize data analysis tools to refine target audiences and improve conversion rates.
- **Budget Management**:Manage and allocate advertising budgets efficiently to achieve maximum ROI.
- Forecast and report on campaign spend and performance against KPIs
- .Collaborative Strategy Development:Work closely with content creators, graphic designers, and other marketing team members to ensure consistent and effective messaging.
- Collaborate with the product team to align marketing strategies with PrepMed’s overall business goals.
- **Market Research**:Stay up-to-date with the latest industry trends, digital marketing strategies, and competitor analysis.
- Research and implement new marketing strategies to stay ahead in the competitive market.

**Requirements**:
Bachelor’s degree.

Minimum 4 years of experience in **performance marketing preferably in edtech**.

Strong knowledge in google and facebook ads.

**Job Types**: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

**Experience**:

- total work: 5 years (preferred)

Work Location: In person

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