Performance Marketer

5 days ago

Topsia Kolkata West Bengal, India Neptune Tours & Travels Pvt Ltd Neptune Holidays Pvt Ltd Full time ₹ 18,00,000 - ₹ 27,00,000 per year

Job Title: Performance Marketer

Department: Marketing / Growth

Reports To: Marketing Manager / Head of Growth

Job Summary:

We are seeking a highly analytical and data-driven Performance Marketer to plan, execute, and optimize digital marketing campaigns across multiple platforms. The role involves managing paid acquisition channels, monitoring campaign performance, analyzing data, and implementing strategies to drive measurable ROI and business growth.

Key Responsibilities:

Campaign Strategy & Execution

Plan, launch, and manage performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other paid channels.

Define campaign objectives, target audiences, and KPIs for each channel.

Optimization & Growth

Continuously monitor and optimize campaigns for ROI, cost-per-acquisition (CPA), and lifetime value (LTV).

Conduct A/B testing on creatives, copy, targeting, and landing pages to improve conversion rates.

Analytics & Reporting

Track, measure, and analyze campaign performance using analytics tools (Google Analytics, GA4, Data Studio, etc.).

Prepare regular reports on key metrics, insights, and recommendations for stakeholders.

Budget Management

Manage and allocate digital marketing budgets effectively.

Forecast and report on monthly/quarterly spend and results.

Cross-functional Collaboration

Work closely with content, design, and product teams to create high-performing campaigns.

Coordinate with external agencies or partners if required.

Market & Competitor Research

Stay up-to-date with the latest trends, platforms, and best practices in performance marketing.

Benchmark competitors' digital activities and suggest improvements.

Required Skills & Qualifications:

Bachelor's degree in Marketing, Business, or related field (MBA preferred).

3–5 years of hands-on experience in performance/digital marketing.

Strong knowledge of paid acquisition platforms (Google Ads, Meta Ads, LinkedIn Ads, etc.).

Proficiency in analytics tools (Google Analytics, Tag Manager, Looker Studio).

Experience with conversion rate optimization (CRO), retargeting, and funnel optimization.

Excellent analytical skills with the ability to interpret data and draw actionable insights.

Strong understanding of SEO/SEM principles (bonus).

Excellent communication and project management skills.

Key Performance Indicators (KPIs):

ROI/ROAS on ad spend

CPA/CPL reduction

Conversion rate improvement

Growth in qualified leads or sales

Customer lifetime value (LTV) uplift

Employment Type: Full-time

Job Types: Full-time, Permanent

Pay: ₹25, ₹30,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Food provided
  • Health insurance
  • Leave encashment
  • Provident Fund

Work Location: In person

  • Performance Marketer

    2 days ago

    Kolkata, West Bengal, India PrepMed Full time

    **Position: Performance Marketer** **Location: Central Avenue, Kolkata** **Timing: 11am to 8pm** **Week off: Tuesday** **Experience: Minimum 4 to 5 years in performance marketing in preferably in facebook and google ads.** **Salary: upto 35000 per month** **Key Responsibilities**: **Campaign Management**: - **Plan, execute, and optimize performance...

  • Performance Marketing Executive

    5 hours ago

    Kolkata, West Bengal, India PrepMed Full time

    **Position: Performance Marketer** **Location: Central Avenue, Kolkata** **Timing: 11am to 8pm** **Week off: Tuesday** **Experience: Minimum 4 to 5 years in performance marketing in preferably in facebook and google ads.** **Salary: upto 35000 per month** **MUST HAVE OWN LAPTOP** **Key Responsibilities**: **Campaign Management**: - **Plan, execute,...

  • Performance Marketer

    1 week ago

    west bengal, India Gintaa Full time

    Location: Kolkata (New Town) Experience: 6 – 8+ years in performance marketing, digital growth, user-acquisition rolesCTC: 4-6 LPAAbout GintaaAt Gintaa, we’re redefining how Indians order food. With our focus on affordability, exclusive restaurant partnerships, and hyperlocal logistics, we aim to scale across India’s Tier 1 and Tier 2 cities. We’re...

  • Performance Marketer

    2 weeks ago

    Bowbazar, Kolkata, West Bengal, India PrepMed Full time

    **Position: Performance Marketer** **Location: Central Avenue, Kolkata** **Timing: 11am to 8pm** **Week off: Tuesday** **Experience: Minimum 3 to 4 years in performance marketing in preferably in google ads.** **Salary: upto 45000 per month** **Key Responsibilities**: **Campaign Management**: - **Plan, execute, and optimize performance marketing...

  • Performance Marketer

    6 hours ago

    Bowbazar, Kolkata, West Bengal, India PrepMed Full time

    **Position: Performance Marketer(Fb Ads Specialist)** **Location: Central Avenue, Kolkata** **Timing: 11am to 8pm** **Week off: Tuesday** **Experience: Minimum 4 to 5 years in performance marketing in preferably in google ads.** **Salary: upto 40000 per month** **Key Responsibilities**: **Campaign Management**: - **Plan, execute, and optimize...

  • Performance Marketer

    7 days ago

    Bowbazar, Kolkata, West Bengal, India 1f049168-c584-4ee2-9b11-527770c321e9 Full time ₹ 4,50,000 - ₹ 6,00,000 per year

    Position: Performance MarketerLocation: Central Avenue, KolkataTiming: 11am to 8pmWeek off: TuesdayExperience: Minimum 3 to 4 years in performance marketing in preferably in google ads.Salary: upto 45000 per monthKey Responsibilities:Campaign Management:Plan, execute, and optimize performance marketing campaigns across channels like Google Ads, Facebook Ads,...

  • Performance Marketing

    4 weeks ago

    Kolkata, West Bengal, India 2COMS Full time

    Senior Marketing Executive Location kolkata Experience 3-4 years Industry Service Staffing Skill Development Employment Type Full-time Work from Office About the Role We are seeking a creative yet data-driven Senior Marketing Executive to lead our digital performance and social media marketing initiatives along with supporting offline branding and events The...

  • Performance Marketing Expert

    3 weeks ago

    west bengal, India Digital Wolf Full time

    Company Description At Digital Wolf, we're a team of innovative and passionate digital marketers dedicated to helping businesses thrive in the online landscape. Our mission is to empower companies to reach new heights through tailored digital marketing strategies, cutting-edge technology, and a customer-centric approach. Our team prides itself on delivering...

  • Performance Marketer

    2 days ago

    Dum Dum, Kolkata, West Bengal, India Shanghai Flavours of China Town Full time

    **Hi,** **We’re hiring!** **Are you a performance marketing pro who dreams in ROAS, breathes data, and lives for conversions?** **Shovona Hospitality and Restaurants LLP - the parent brand behind**_**Shanghai Flavours of China Town**_**,**_**Saltanat - The King of Biryani and North Indian**_**, and**_**Palate Pleasers**_ **- is looking for a Performance...

  • Performance Marketer

    5 days ago

    Dum Dum, Kolkata, West Bengal, India Shanghai Flavours of China Town Full time ₹ 15,000 - ₹ 35,000 per year

    Hi,We're hiringAre you a performance marketing pro who dreams in ROAS, breathes data, and lives for conversions?Shovona Hospitality and Restaurants LLP – the parent brand behind Shanghai Flavours of China Town, Saltanat – The King of Biryani and North Indian, and Palate Pleasers – is looking for a Performance Marketer who can turn clicks into customers...