Performance Marketer
7 days ago
Position: Performance Marketer
Location: Central Avenue, Kolkata
Timing: 11am to 8pm
Week off: Tuesday
Experience: Minimum 3 to 4 years in performance marketing in preferably in google ads.
Salary: upto 45000 per month
Key Responsibilities:
Campaign Management:
- Plan, execute, and optimize performance marketing campaigns across channels like Google Ads, Facebook Ads, Instagram, and other relevant platforms.
- Develop A/B testing strategies to optimize creative and targeting for better conversion rates.
- Analytics and Reporting:Monitor and analyze key metrics to assess the effectiveness of marketing campaigns.Generate detailed reports on campaign performance, ROI, and provide actionable insights to improve future strategies.
- Optimization:Continuously optimize ad copy, landing pages, and bidding strategies to maximize the effectiveness of campaigns.
- Utilize data analysis tools to refine target audiences and improve conversion rates.
- Budget Management:Manage and allocate advertising budgets efficiently to achieve maximum ROI.
- Forecast and report on campaign spend and performance against KPIs
- .Collaborative Strategy Development:Work closely with content creators, graphic designers, and other marketing team members to ensure consistent and effective messaging.
- Collaborate with the product team to align marketing strategies with PrepMed's overall business goals.
- Market Research:Stay up-to-date with the latest industry trends, digital marketing strategies, and competitor analysis.
- Research and implement new marketing strategies to stay ahead in the competitive market.
Requirements
Bachelor's degree.
Minimum 4 years of experience in performance marketing preferably in edtech.
Strong knowledge in Google Ads.
Send your resume at
Job Types: Full-time, Permanent
Pay: ₹25, ₹45,000.00 per month
Work Location: In person
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