Performance Marketer

22 hours ago

Park Street Kolkata West Bengal, India Alpha Business Designs Full time

**Senior Performance Marketing & Media Buying Specialist**

Location: In-Office (Park street, Kolkata, India)

Company: Alpha Business Designs

Type: Full-Time | On-Site Only

⸻

We’re seeking a Senior Performance Marketing & Media Buying Specialist — a strategic thinker, analytical powerhouse, and growth-driven expert ready to dominate ad performance, creative testing, and conversion science.

If you live for strategy, numbers, and measurable success — this is your stage.

⸻

Your Role

You’ll be the engine behind our client growth, owning the full performance marketing cycle — from deep market research and campaign planning to full-scale media buying, analytics, and performance optimization.

You’ll collaborate closely with our creative, design, and strategy teams to build, execute, and scale winning campaigns across multiple industries.

⸻

Key Responsibilities

1. Market Research & Strategic Planning
- Conduct data-driven market research to identify profitable opportunities, audience behavior, and competitor gaps.
- Design multi-channel growth strategies tailored to business goals — lead generation, eCommerce scaling, or brand dominance.
- Develop comprehensive media plans outlining channel mix, budget allocation, and KPIs.
- Build full-funnel strategies — from awareness to retargeting to loyalty.

2. Media Buying & Campaign Management
- Manage and optimize large-scale ad budgets (across Meta, Google, and YouTube Ads.
- Execute end-to-end campaign setup, A/B testing, and optimization to maximize conversions and ROAS.
- Conduct audience segmentation, creative variation testing, and placement strategy for precision targeting.
- Scale winning campaigns while maintaining cost efficiency and performance consistency.

3. Analytics, Reporting & Insights
- Set up tracking, attribution, and reporting frameworks using GA4, GTM, UTM, and Data Studio.
- Analyze campaign data to uncover actionable insights and performance trends.
- Present weekly and monthly reports with deep insights, recommendations, and growth forecasts.
- Collaborate with the creative and content teams to turn data insights into creative direction.

⸻

What We’re Looking For
- 4-7+ years of proven experience in Performance Marketing and Media Buying.
- Deep understanding of Google Ads, Meta Ads, YouTube Ads, and funnel optimization.
- Proven track record of scaling accounts profitably across multiple industries.
- Strong analytical, problem-solving, and strategic planning skills.
- Expertise in campaign forecasting, media budgeting, and audience psychology.
- Hands-on knowledge of GA4, GTM, UTM, and CRO tools.
- Strong communication and collaboration skills — thrives in a fast-paced, in-office team environment.
- Bonus: Experience in scaling eCommerce and high-ticket service businesses.

⸻

Tools & Platforms You’ll Master
- Meta Ads Manager
- Google Ads & YouTube Ads
- Google Analytics (GA4)
- Google Tag Manager
- Google Data Studio / Looker
- SEMrush / SimilarWeb / Hotjar
- Slack / ClickUp / Notion

Pay: ₹45,000.00 - ₹55,000.00 per month

**Benefits**:

- Paid sick time

Work Location: In person

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