Digital Marketing Executive
3 days ago
A **Digital Marketing Executive** is responsible for developing, implementing, and managing marketing campaigns that promote a company's brand, products, or services. They play a major role in enhancing brand awareness, driving web traffic, and generating leads or sales.
**Key Responsibilities**:
**2. SEO & Website Optimization**: Conduct keyword research and optimize website content for search engines. Improve website traffic and ranking through on-page and off-page SEO.
**3. Social Media Management**: Manage and grow social media accounts (Facebook, Instagram, LinkedIn, Twitter, etc.). Create engaging content, schedule posts, and analyze performance metrics.
**6. Paid Advertising (PPC & Social Ads)**: Manage Google Ads, Facebook Ads, and other paid campaigns. Optimize ad spend, track ROI, and improve conversions.
**7. Analytics & Reporting**: Use tools like Google Analytics, Facebook Insights, and SEMrush to track performance. Generate reports and provide insights for continuous improvement.
**8. Stay Updated with Industry Trends**:Keep up with the latest digital marketing trends, tools, and best practices. Implement new strategies to stay ahead of competitors.
**Skills & Qualifications**:
Bachelor's degree in Marketing, Business, Communications, or related field.
1-3 years of experience in digital marketing.
Strong knowledge of SEO, PPC, Google Analytics, and social media marketing.
Experience with tools like Google Ads, Meta Ads ,Facebook Ads Manager, Mailchimp, Canva, and WordPress.
Good analytical and problem-solving skills.
Excellent communication and content-writing skills.
**Salary Range: 9,000/ 25000/-(Depending on experience)**
**Job Types**: Full-time, Permanent
Pay: ₹9,283.79 - ₹25,908.45 per month
**Benefits**:
- Health insurance
- Provident Fund
Schedule:
- Day shift
Supplemental Pay:
- Performance bonus
- Yearly bonus
Ability to commute/relocate:
- Kolkata, West Bengal: Reliably commute or willing to relocate with an employer-provided relocation package (required)
**Education**:
- Bachelor's (required)
**Experience**:
- Digital marketing: 2 years (required)
**Language**:
- English (required)
- Bengali (required)
- Hindi (required)
Work Location: In person
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