
GTM & Growth Lead (Hands-On Operator)
3 days ago
About Fleet Studio
Fleet Studio is a technology consultancy and product innovation company. We unite technologists, creatives, and strategists to build category-defining digital product experiences across industries such as consumer, healthcare, fintech, retail, and automotive.
Since 2008, we have partnered with more than 100 global brands and fast-growing startups to launch scalable, modern, and elegant solutions that deliver real impact. Our work includes projects for BMW, American Express, Kimberly-Clark, RANE Network, Gilead Sciences, Pacific Life Technologies, Diageo, and Puma. Visit to learn more about us, our work, and the industries we serve.
We are seeking a hands-on GTM and Growth Lead to launch and scale our new service lines and products. This is a high-ownership role for someone who thrives in fast-moving environments and is motivated to create systems, close deals, and drive growth from the ground up.
What You Will Own
Go-to-Market Strategy
Develop and implement go-to-market plans for new business lines and product offerings
Define ICPs, refine positioning, and conduct segmentation analysis
Lead competitive research and market validation
Sales and Pipeline Management
Create and manage the full sales pipeline, from prospecting to deal close
Build targeted outreach strategies across multiple channels
Deliver effective pitch narratives that align with client needs and industry trends
Negotiate and close contracts with enterprise and mid-market clients
Growth Operations
Set up CRM and sales engagement tools to enable predictable pipeline growth
Track performance and improve conversion across funnel stages
Work cross-functionally with product and design teams to align feedback loops
Market Feedback and Strategic Insights
Capture insights from prospects and clients to influence go-to-market direction
Identify repeatable sales motions and scalable opportunities
Help shape the roadmap for future product and service innovations
Your Background
5+ years of experience in B2B sales, consulting, SaaS, or digital services
Proven ability to build and execute a sales or GTM strategy from scratch
Strong storytelling and proposal development skills
Hands-on operator with experience setting up CRM and pipeline tools
Analytical mindset with ability to test, measure, and optimize GTM performance
Bonus if you have
Experience selling into design-forward or innovation-driven companies
Exposure to both consulting and product-led business models
Familiarity with outbound sales tools and techniques
Why Fleet Studio
Work with a sharp, globally distributed team of engineers, designers, and strategists
Enjoy high autonomy with strong executive support and a bias toward action
Lead go-to-market execution for new ventures and innovation-focused service lines
Competitive compensation with performance-based incentives
Potential to earn equity or long-term incentives in spinouts and new initiatives
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