Head of Sales

Role Description

We are seeking a Head of Sales & Strategic Partnerships (for new BTN's AI and CPG platforms division) to lead the global sales expansion of BTN AI Platforms. This is a senior leadership role responsible for building and scaling a world-class sales organization, driving enterprise deals, and forging global partnerships that accelerate BTN's position as the leader in AI-driven solutions for the consumer packaged goods and beverage industries.

You will own the global sales strategy, grow revenue across international markets, and work directly with the Founder and CEO to define the future of BTN's AI division.

Overview

At BTN, we are building an ecosystem of Artificial Intelligence platforms designed to help beverage and CPG companies scale smarter. Our solutions combine verified buyer data, real-time market intelligence, matchmaking, and sales enablement tools to empower brands to grow globally without large in-house teams.

We are now looking for a proven sales leader to scale BTN AI Platforms worldwide through enterprise sales and strategic industry partnerships.

Key Responsibilities

• Sales Leadership & Team Building: Recruit, mentor, and manage a high-performing global sales team (SDRs, AEs, partnership managers).
• Global Sales Strategy: Define and execute sales strategies across North America, Europe, and Asia.
• Enterprise Sales: Lead high-value deals with top CPG, beverage, and retail companies.
• Strategic Partnerships: Forge alliances with distributors, retailers, trade associations, technology partners, and event organizers.
• Revenue Growth: Own and exceed revenue targets across BTN AI Platforms.
• Sales Operations: Establish playbooks, processes, forecasting, KPIs, and CRM discipline.
• Cross-Functional Collaboration: Partner with product, marketing, and customer success teams to ensure alignment and customer success.
• Market Expansion: Identify and capture new opportunities in emerging regions and sectors.

What We're Looking For

• 5+ years in B2B sales leadership, SaaS, or enterprise software.
• AI passion and domain knowledge is essential.
• Proven experience in building and scaling international sales teams.
• Track record of closing enterprise and strategic partnership deals ($100K+ ARR).
• Strong negotiation and executive relationship-building skills.
• Deep understanding of partnership ecosystems and channel sales.
• Bonus: Experience in CPG, beverages, or global trade industries.
• Strategic thinker with a hands-on, founder's mindset — able to both close big deals and scale the system.

Why Join Us

• Lead sales for a portfolio of AI platforms transforming the CPG & beverage industries worldwide.
• Build and scale a global sales organization from the ground up.
• Attractive compensation with performance-based incentives.
• Direct access to BTN's Founder & Leadership team.
• Shape the global go-to-market strategy of BTN's AI division at an early stage.

Compensation

We offer a competitive salary and incentive structure designed to attract and reward top sales leadership talent. The package includes a fixed base salary, performance bonuses, and commissions, with additional long-term incentives available for exceptional performance.

Compensation is structured around three key pillars:

• Team Building: Rewards for successfully recruiting, mentoring, and scaling a high-performing global sales team.
• Team Revenue: Incentives tied to total sales generated by your team, ensuring you benefit from collective success.
• Individual Targets: Commission and accelerators linked to your own deal contributions and strategic partnership wins.

This blended model ensures strong earnings potential while aligning personal performance, team growth, and global revenue impact. For long-term alignment, equity-style or profit-sharing incentives may also be offered based on performance and scale achieved.

Work Location & Travel

• Base: Vadodara Office – Darshnam Arise, TF-10 (preferred HQ)
• Travel: International travel required for client meetings, trade shows, and strategic partnerships.