Lead - Marketing

Job Title / Position: - Lead - Marketing

DESIGNATION

Lead – Marketing

DEPARTMENT (BU/FUNCTION)

Marketing

LOCATION

Bengaluru

REPORTING MANAGER

Chief Marketing Officer

Job Purpose:

We are seeking a dynamic and forward-thinking Lead – Marketing to partner with the Chief Marketing Officer in driving Embark Client marketing strategy across tenants, investors, and the overall corporate brand. The role is ideal for a marketing leader passionate about leveraging digital, data, and technology to transform brand experience, engagement, and communication at scale.

Key Responsibilities:

1. Strategic Marketing

• Partner with the CMO to develop and execute Embark Client integrated marketing and brand strategy across occupier, investor, and corporate audiences.

• Drive consistency in brand positioning, messaging, and creative storytelling across all touchpoints.

• Build marketing frameworks that strengthen Embark Client leadership narrative as India's most trusted real estate investment platform.

1. Digital & Technology-Led Brand Experience

• Drive the digital transformation of marketing—across website, mobile apps, and digital engagement platforms for tenants and investors.

• Evaluate, pilot, and implement marketing technologies (MarTech) to enhance tenant engagement, including CRM, loyalty programs, analytics dashboards, and digital communication tools.

• Oversee Embark Client digital ecosystem—including corporate website, occupier app —ensuring best-inclass content, design, UX, and performance.

• Develop data-driven campaigns and insights dashboards to measure and optimize marketing ROI.

1. Tenant & Investor Marketing

• Conceptualize and deliver tenant engagement campaigns across Embark Client 50+ million sq. ft. portfolio, integrating experiences, communications, and community building.

• Support investor engagement marketing, investor education initiatives, and digital content strategy.

• Partner with internal teams (Leasing, Asset Management, Projects, Design, IR, Hospitality) to deliver tailored communication programs that drive business outcomes.

1. Brand & Creative Excellence

• Lead brand storytelling initiatives that elevate Embark Client corporate identity across parks, assets, and digital platforms.

• Manage agency partners across creative, media, and digital—ensuring impactful campaigns aligned with brand objectives.

• Drive creation of marketing collaterals, brand films, property showcases, photoshoots, microsites and corporate storytelling content.

1. Revenue Generation & Brand Partnerships

• Develop and execute a marketing monetization strategy through sponsorships, partnerships, and cobranded initiatives across Embark Client parks and events.

• Build and manage strategic brand alliances that enhance Embark Client ecosystem—partnering with leading consumer, tech, F&B, and wellness brands.

Qualifications and Work Experience:

• Bachelor's degree in marketing / business / communications (MBA preferred)

• 15+ years of marketing experience, with at least 5+ years in senior leadership / strategic roles

• Proven track record of building and scaling marketing functions, and delivering measurable outcomes (brand growth, customer acquisition, revenue etc.)

• Deep expertise in integrated marketing across both digital and traditional channels

• Strong analytical mindset; comfort with analytics, KPIs, dashboards; able to translate data into action

• Excellent communication & presentation skills; ability to influence at senior levels, and convey complex ideas simply

Knowledge, Skills and Competencies:

• Should drive and maintain relationships with company's prospective as well as existing clients.

• Responsible for overall customer satisfaction

• Communication and interpersonal prowess to interact with tenants effectively.

• Good leadership and ownership skills, ability to motivate, delegate with appropriate follow-up and create engagement within the team.

• Timely, on-budget execution of marketing programs