Lead - Marketing

Job Title Position - Lead - Marketing DESIGNATION Lead - Marketing DEPARTMENT BU FUNCTION Marketing LOCATION Bengaluru REPORTING MANAGER Chief Marketing Officer Job Purpose We are seeking a dynamic and forward-thinking Lead - Marketing to partner with the Chief Marketing Officer in driving marketing strategy across tenants investors and the overall corporate brand The role is ideal for a marketing leader passionate about leveraging digital data and technology to transform brand experience engagement and communication at scale Key Responsibilities 1 Strategic Marketing Partner with the CMO to develop and execute integrated marketing and brand strategy across occupier investor and corporate audiences Drive consistency in brand positioning messaging and creative storytelling across all touchpoints Build marketing frameworks that strengthen Embark Client leadership narrative as India s most trusted real estate investment platform 2 Digital Technology-Led Brand Experience Drive the digital transformation of marketing across website mobile apps and digital engagement platforms for tenants and investors Evaluate pilot and implement marketing technologies MarTech to enhance tenant engagement including CRM loyalty programs analytics dashboards and digital communication tools Oversee Embark Client digital ecosystem including corporate website occupier app ensuring best-inclass content design UX and performance Develop data-driven campaigns and insights dashboards to measure and optimize marketing ROI 3 Tenant Investor Marketing Conceptualize and deliver tenant engagement campaigns across Embark Client 50 million sq ft portfolio integrating experiences communications and community building Support investor engagement marketing investor education initiatives and digital content strategy Partner with internal teams Leasing Asset Management Projects Design IR Hospitality to deliver tailored communication programs that drive business outcomes 4 Brand Creative Excellence Lead brand storytelling initiatives that elevate Embark Client corporate identity across parks assets and digital platforms Manage agency partners across creative media and digital ensuring impactful campaigns aligned with brand objectives Drive creation of marketing collaterals brand films property showcases photoshoots microsites and corporate storytelling content 5 Revenue Generation Brand Partnerships Develop and execute a marketing monetization strategy through sponsorships partnerships and cobranded initiatives across Embark Client parks and events Build and manage strategic brand alliances that enhance Embark Client ecosystem partnering with leading consumer tech F B and wellness brands Qualifications and Work Experience Bachelor s degree in marketing business communications MBA preferred 15 years of marketing experience with at least 5 years in senior leadership strategic roles Proven track record of building and scaling marketing functions and delivering measurable outcomes brand growth customer acquisition revenue etc Deep expertise in integrated marketing across both digital and traditional channels Strong analytical mindset comfort with analytics KPIs dashboards able to translate data into action Excellent communication presentation skills ability to influence at senior levels and convey complex ideas simply Knowledge Skills and Competencies Should drive and maintain relationships with company s prospective as well as existing clients Responsible for overall customer satisfaction Communication and interpersonal prowess to interact with tenants effectively Good leadership and ownership skills ability to motivate delegate with appropriate follow-up and create engagement within the team Timely on-budget execution of marketing programs