Digital Marketing Lead

Develop and implement on-page off-page and technical SEO strategies to improve website rankings and organic traffic - Conduct thorough keyword research and competitive analysis to identify opportunities - Optimize website content meta tags titles and URLs for SEO - Perform regular SEO audits and implement recommendations to ensure the website is SEO friendly - Stay up-to-date with SEO best practices algorithm changes and emerging trends Content Marketing - Collaborate with the content team to create SEO-optimized content including blog posts articles product descriptions and landing pages - Implement and track content marketing strategies to improve user engagement and retention - Ensure that all content aligns with SEO goals and supports the overall digital marketing strategy Analytics and Reporting - Use tools like Google Analytics Google Search Console and other SEO tools to track and report on website performance - Analyze traffic data conversion rates and other KPIs to evaluate campaign effectiveness - Provide regular performance reports and insights to optimize future strategies PPC and Paid Advertising -Manage and optimize paid search campaigns Google Ads Bing Ads etc for optimal ROI - Develop and execute PPC campaigns including keyword research ad creation and budget management - Monitor and analyze paid campaign performance to maximize results Social Media and Email Marketing - Manage social media campaigns and ensure they are aligned with SEO and digital marketing objectives - Collaborate with the email marketing team to create SEO-focused email campaigns - Track the performance of social media and email marketing efforts adjusting strategies as needed - Develop and implement account-based marketing strategies and programs to drive pipeline growth and customer retention for key accounts Required Skills and Qualifications - Bachelor s Master degree in Marketing Business Communications or related field - 8 years of experience in digital marketing with a focus on SEO and SEM - Strong understanding of SEO principles keyword research and SEO tools Ahrefs SEMrush Moz Google Analytics - Experience with Google Ads Bing Ads and other paid advertising platforms - Excellent written and verbal communication skills - Proficiency with social media platforms content management systems CMS and email marketing tools - Strong analytical skills and the ability to interpret data to drive decisions - Ability to work both independently and as part of a team - Detail-oriented with the ability to manage multiple projects simultaneously You Belong Here HARMAN is committed to making every employee feel welcomed valued and empowered No matter what role you play we encourage you to share your ideas voice your distinct perspective and bring your whole self with you - all within a support-minded culture that celebrates what makes each of us unique We also recognize that learning is a lifelong pursuit and want you to flourish We proudly offer added opportunities for training development and continuing education further empowering you to live the career you want About HARMAN Where Innovation Unleashes Next-Level Technology Ever since the 1920s we ve been amplifying the sense of sound Today that legacy endures with integrated technology platforms that make the world smarter safer and more connected Across automotive lifestyle and digital transformation solutions we create innovative technologies that turn ordinary moments into extraordinary experiences Our renowned automotive and lifestyle solutions can be found everywhere from the music we play in our cars and homes to venues that feature today s most sought-after performers while our digital transformation solutions serve humanity by addressing the world s ever-evolving needs and demands Marketing our award-winning portfolio under 16 iconic brands such as JBL Mark Levinson and Revel we set ourselves apart by exceeding the highest engineering and design standards for our customers our partners and each other If you re ready to innovate and do work that makes a lasting impact Important Notice Recruitment Scams Please be aware that HARMAN recruiters will always communicate with you from an harman com email address We will never ask for payments banking credit card personal financial information or access to your LinkedIn email account during the screening interview or recruitment process If you are asked for such information or receive communication from an email address not ending in harman com about a job with HARMAN please cease communication immediately and report the incident to us through HARMAN is proud to be an Equal Opportunity employer HARMAN strives to hire the best qualified candidates and is committed to building a workforce representative of the diverse marketplaces and communities of our global colleagues and customers All qualified applicants will receive consideration for employment without regard to race religion color national origin gender including pregnancy childbirth or related medical conditions sexual orientation gender identity gender expression age status as a protected veteran status as an individual with a disability or other applicable legally protected characteristics HARMAN attracts hires and develops employees based on merit qualifications and job-related performance 2025 HARMAN International All Rights Reserved If you are using a screen reader and are having problems using this website please call 800 645-7484 for assistance