Lead Marketing Analytics

Company Description Organizations everywhere struggle under the crushing costs and complexities of solutions that promise to simplify their lives To create a better experience for their customers and employees To help them grow Software is a choice that can make or break a business Create better or worse experiences Propel or throttle growth Business software has become a blocker instead of ways to get work done There s another option Freshworks With a fresh vision for how the world works At Freshworks we build uncomplicated service software that delivers exceptional customer and employee experiences Our enterprise-grade solutions are powerful yet easy to use and quick to deliver results Our people-first approach to AI eliminates friction making employees more effective and organizations more productive Over 72 000 companies including Bridgestone New Balance Nucor S P Global and Sony Music trust Freshworks customer experience CX and employee experience EX software to fuel customer loyalty and service efficiency And over 4 500 Freshworks employees make this possible all around the world Fresh vision Real impact Come build it with us Job Overview We are seeking a data-focused and detail-oriented Lead - Marketing Analytics to support the marketing operations and revenue growth functions in a dynamic SaaS environment Reporting to the Senior Manager - Marketing Operations Revenue Growth this role will be responsible for executing data analysis maintaining marketing dashboards and providing actionable insights to enhance campaign performance and drive revenue impact Key Responsibilities Data Analysis Reporting Execute data analysis to provide insights on funnel performance campaign effectiveness and key marketing metrics including MQLs SQLs CAC and conversion rates Develop and maintain marketing dashboards using tools like Tableau Power BI or similar platforms Data Integrity Compliance Assist in the management and maintenance of the marketing database ensuring data accuracy segmentation and compliance with data protection regulations Lead Scoring Routing Support the implementation and maintenance of lead scoring and routing frameworks to optimize funnel performance and lead management Campaign Performance Analysis Analyze marketing campaign data to identify trends patterns and opportunities for optimization Provide reports and data-driven recommendations to the Senior Manager to drive marketing investment impact Collaboration Reporting Work closely with cross-functional teams including Sales Product and Marketing to align data insights with revenue objectives Prepare periodic performance reports and presentations for the Senior Manager highlighting key insights and recommendations Process Improvement Automation Identify opportunities for process automation and data integration to streamline marketing analytics operations Qualifications Bachelor s degree in Marketing Business Data Analytics or a related field 5 years of experience in marketing analytics data analysis or marketing operations in a SaaS or tech-driven environment Proficiency in data analysis and visualization tools e g Tableau Power BI Excel Experience with CRM systems e g Salesforce and marketing automation platforms e g HubSpot Marketo Strong analytical and quantitative skills with attention to detail Excellent communication and reporting skills Ability to manage multiple data projects with a focus on accuracy and timely delivery Additional Information At Freshworks we are creating a global workplace that enables everyone to find their true potential purpose and passion irrespective of their background gender race sexual orientation religion and ethnicity We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant richer work environment that advances the goals of our employees communities and the business