Lead Consultant- Marketing

Company Description Bosch Global Software Technologies Private Limited is a 100 owned subsidiary of Robert Bosch GmbH one of the world s leading global supplier of technology and services offering end-to-end Engineering IT and Business Solutions With over 28 200 associates it s the largest software development center of Bosch outside Germany indicating that it is the Technology Powerhouse of Bosch in India with a global footprint and presence in the US Europe and the Asia Pacific region Roles Responsibilities Key responsibilities 1 Strategy and planning Develop and implement multi-channel digital marketing strategies that align with company goals with a strong focus on B2B marketing for the IT sector Conduct market and competitor research to identify opportunities and stay ahead of industry trends technologies and best practices Define campaign objectives target audiences and key performance indicators KPIs to measure success 2 Martech stack development and management Architect the martech stack Design evaluate and select marketing technologies that align with the company s marketing and business strategy This includes assessing integrations between new and existing systems for seamless data flow and process efficiency Drive implementation and adoption Lead the implementation of new martech tools and integrations ensuring a smooth transition for the marketing team and other stakeholders Conduct regular audits Regularly assess the performance of the existing martech stack to identify overlaps gaps or underutilized tools Recommend improvements and lead optimization efforts to maximize ROI Manage platform governance Define and enforce governance policies to ensure data hygiene security and compliance across all marketing platforms Liaise with IT Serve as the primary point of contact for the IT department translating business marketing needs into technical requirements for martech solutions 3 Campaign management Search engine marketing SEO SEM Manage and optimize organic and paid search campaigns to improve rankings drive organic traffic and maximize ROI Email marketing Create and manage targeted email campaigns and automated sequences to nurture leads and drive conversions as necessary Paid advertising Plan execute and monitor paid advertising campaigns across various digital channels 4 Analytics and optimization Use advanced analytics tools e g Google Analytics 4 Semrush Tableu etc to track performance understand user behavior and provide actionable insights Optimize customer journeys across channels and improve conversion rates through A B testing and other conversion rate optimization CRO techniques Report on the effectiveness of all digital marketing activities to management and key stakeholders 5 Collaboration Collaborate with sales portfolio and content teams to develop cohesive digital strategies and ensure brand performance Provide guidance and mentorship to other team members fostering a culture of continuous learning and improvement Qualifications Educational qualification Required skills and qualifications Master s degree in Marketing Business Communications or a related field 5-7 years of demonstrable experience in digital marketing ideally within the IT services or technology sector Experience Proven experience in architecting implementing and managing a modern martech stack with a focus on seamless integrations Hands-on experience with marketing automation platforms e g HubSpot Marketo Pardot and CRM systems e g Salesforce Mandatory requires Skills Proficiency with analytics tools including Google Analytics and business intelligence tools like Tableau or Power BI Familiarity with marketing data architecture APIs and data governance best practices Preferred Skills Strong project management skills with the ability to manage complex technology implementations and deadlines Certifications in relevant platforms e g Google Ads HubSpot Salesforce are a plus Additional Information Excellent communication and interpersonal skills with the ability to collaborate effectively with both technical and non-technical teams