Marketing Lead

1 week ago

Bangalore Karnataka, India virtusa Full time

Experience 12 plus YearsLocation OffshoreJob Type Full timeDepartment Marketing Growth BrandReports To Chief Marketing Officer CMO VP Marketing CEORole Overview We are seeking a strategic and performance driven Marketing Lead with 12 plus years of experience to drive our marketing vision execution and team leadership This role requires a strong grasp of integrated marketing across digital brand content performance and customer engagement with the ability to deliver measurable business outcomes As the Marketing Lead you will collaborate closely with sales product and leadership teams to build brand presence accelerate demand generation and scale efforts across channels and regions Define and execute the overall marketing strategy aligned with business goals and growth objectives Lead mentor and grow a high performing marketing team digital content brand events performance Own and manage the marketing budget ensuring high ROI across all initiatives Develop and oversee integrated marketing campaigns including digital social SEO SEM content marketing ABM and email Drive demand generation strategies to support customer acquisition and retention Shape and amplify the brand identity and positioning across target markets Collaborate with product and sales teams to create compelling messaging content and enablement tools Analyze marketing performance data to continuously optimize strategy and execution Bachelors or Masters degree in Marketing Business Communications or related field 12 pluayears of progressive marketing experience with at least 3 years in a senior leadership role Proven track record in building and leading high-impact marketing teams and campaigns Deep expertise in digital marketing content strategy brand management and performance marketing Strong analytical and data-driven mindset with fluency in tools like Google Analytics HubSpot Salesforce or similar Excellent storytelling communication and stakeholder management skills Experience aligning marketing with sales product and leadership teams in crossfunctional environments Experience in B2B SaaS fintech healthcare or tech-driven industries Familiarity with CRM marketing automation and campaign management platforms Knowledge of growth marketing influencer marketing and customer lifecycle marketing Experience in global or multi-regional marketing strategies

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