Lead - Marketing

3 days ago

Bangalore Karnataka, India Swiggy Full time

Role Lead - Marketing Job Title Lead Marketing We are looking for a dynamic Lead Marketing to spearhead comprehensive marketing strategies that align with business growth and city-level initiatives This senior role requires collaboration across teams including growth media and creative departments and calls for strong leadership in managing large-scale marketing campaigns and business-driven solutions About the Role As a Lead Marketing you will be responsible for developing and executing impactful brand campaigns that drive business outcomes You ll work closely with the Growth Team to analyze business contexts numbers and market trends ensuring data-driven strategies In collaboration with the Media Team you will oversee the execution of campaigns and ensure accurate reporting Additionally you will write detailed creative briefs and manage the creative process with internal teams while also offering marketing solutions that align with both national and city-level objectives Key Responsibilities Campaign Ownership Develop and implement brand marketing strategies that align with both national and city-specific business objectives Cross-functional Collaboration Work closely with the Growth Team to understand business contexts KPIs and user insights driving actionable marketing plans Partner with the Media Team to manage execution reporting and media buying Creative Brief Development Write comprehensive creative briefs that provide clear direction for campaigns aligning messaging with brand goals and market needs Collaborate with the Creative Team to ensure top-quality execution City Team Integration Work in sync with city marketing teams to localize campaigns and solve region-specific marketing challenges Campaign Execution Lead end-to-end campaign management ensuring that all ATL BTL and digital activities are aligned with the brand s vision and guidelines Marketing Innovation Stay ahead of industry trends bringing fresh innovative ideas to enhance marketing outcomes Performance Analytics Use data analytics and market research to monitor and measure campaign effectiveness making adjustments where needed to optimize impact Vendor Partner Management Liaise with external vendors agencies and media partners to ensure seamless campaign execution Desired Candidate Experience A minimum of 3-5 years in brand marketing with proven experience in managing large-scale marketing campaigns across multiple channels ATL BTL Digital Skills Strong understanding of market research consumer insights and performance analytics to drive strategy Good leadership and project management skills with a history of managing cross-functional teams Creative problem-solving skills and the ability to think strategically in a fast-paced environment Communication Exceptional communication skills both written and verbal to convey clear actionable briefs and ideas across departments Industry Knowledge Expertise in media planning execution and reporting Familiarity with working closely with growth and business teams to align marketing efforts with business goals Attributes Proactive and results-driven Adaptable with strong leadership and collaboration abilities A strategic thinker with a growth mindset and passion for marketing innovation We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race colour religion sex disability status or any other characteristic protected by the law

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