Regional Sales Manager

6 days ago

Delhi NCR, India Hydrise Group Full time ₹ 1,20,000 - ₹ 2,40,000 per year

Role & responsibilities

  • Sales & Revenue Management
  • Drive primary and secondary sales targets for the assigned region
  • Ensure consistent volume growth across general trade, modern trade, and alternate channels
  • Monitor and improve market share through effective sales strategies
  • Team Leadership & People Development
  • Lead, train, and manage a team of Area Sales Managers (ASMs), Territory Sales Officers (TSOs), and Sales Executives
  • Set clear performance KPIs, review progress, and support career growth of the team
  • Conduct regular market visits to coach and monitor field staff
  • Channel & Distributor Management
  • Appoint and manage channel partners, distributors, and stockists
  • Ensure efficient distributor ROI, inventory hygiene, credit control, and claims management
  • Resolve channel conflicts and build long-term partnerships
  • Retail Execution & Market Development
  • Ensure product availability, visibility, and merchandising across retail outlets
  • Monitor and execute trade schemes, promotional activities, and in-store branding
  • Drive numeric and weighted distribution in underserved markets
  • Forecasting, Planning & Coordination
  • Provide region-level input for demand forecasting and supply planning
  • Collaborate with supply chain, marketing, and finance teams to align business goals
  • Track competitor activities and offer insights for strategic decision-making
  • MIS & Reporting
  • Generate and analyze sales reports, market feedback, and stock movement
  • Use tools like Excel, SAP, or CRM to ensure real-time tracking of sales performance

Preferred candidate profile

  • 8-12 years of experience in FMCG sales, with at least 23 years in a Regional or Area Sales Manager role (Areas covered will be Rajasthan, UP and Delhi NCR)
  • Experience in handling General Trade (GT) is essential; exposure to Modern Trade (MT) and e-commerce is a plus
  • Preferred background in FMCG sectors. (Specifically in premium edible oil)
  • Demonstrated ability to manage multi-location territories and diverse channel partners

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