Division Marketing Lead

2 weeks ago

Pune, Maharashtra, India Syngenta Group Full time ₹ 20,00,000 - ₹ 25,00,000 per year

Company Description

Syngenta Seeds is one of the world's largest developers and producers of seed for farmers, commercial growers, retailers and small seed companies. Syngenta seeds improve the quality and yields of crops. High-quality seeds ensure better and more productive crops, which is why farmers invest in them. Advanced seeds help mitigate risks such as disease and drought and allow farmers to grow food using less land, less water and fewer inputs.

Syngenta Seeds brings farmers more vigorous, stronger, resistant plants, including innovative hybrid varieties and biotech crops that can thrive even in challenging growing conditions.

Syngenta Seeds is headquartered in the United States.

Job Description

  • Develop, implement and review marketing campaigns designed to achieve the growth and revenue goals of the Division
  • Support development and execution of campaigns across division for the asset per se.

Accountability

  • Business accountabilities
  • Lead the development and deployment of Division campaign strategy — both short term and
  • long term.
  • Develop and monitor market intelligence, bring customer insights in the marketing plan.
  • Work closely with the commercial organization for leading campaign efforts both for the
  • existing and for the new GTM locations.
  • Ensure that the sales force have the right and effective campaign tools to fulfill their job
  • delivery in the marketplace through high visibility campaign.
  • Support strong business contribution and profitable growth through judicious use of people and
  • financial resources available.
  • Ensure crop campaigns are executed and derive synergies wherever possible.
  • Strong co-ordination with other employees in the commercial unit for effective business
  • delivery.
  • Any other responsibilities as assigned by senior managers from time to time including
  • Country/Division projects.

Qualifications

Critical knowledge

  • Sales and Marketing principles, particularly around campaign mgmt and marketing
  • communications
  • Understanding of agri and rural marketing concepts and methods

Critical experience

  • Proven track record in in sales and sales management
  • Proven leadership skills and line management experience
  • Proven track record in being a good team player and team management skills
  • Strong ability to understand customer needs, structure and business drivers

Critical technical, professional and personal capabilities

  • Coordination across functions, in particular with sales teams
  • Influencing capability at country and Division leadership level
  • Handling pressure of multiple campaigns in various regions of the division

Critical leadership capabilities

  • Sets ambitious strategic goals
  • Communicates with impact
  • Leads change and holds ambiguity
  • Builds a culture of innovation
  • Focuses on customers
  • Manages for performance
  • Develops people, organization and self
  • Collaborates across boundaries

Critical success factors & key challenges

  • Achievement of business objectives of campaigns, and of the Division
  • Quality of campaign management and execution. Understanding and delivery by the sales
  • team
  • Coordnating campaigns across multiple crops in varied regions of the Division
  • Establishment of authority and influence within Sales L

Additional Information

People are at the heart of what we do:

  • Once a year Full body check
  • Competitive insurance scheme
  • Employee assistance program – to take care of your and your loved ones mental health
  • Paid Vacation of 30days, 12 Paid Holidays, Maternity and Paternity Leave, compassionate leaves
  • Education assistance – for your career growth

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