Marketing Lead

4 days ago

Pune, Maharashtra, India AlifCloud IT Consulting Pvt. Ltd. Full time ₹ 4,00,000 - ₹ 12,00,000 per year

Job Title: Marketing Lead

Location: Pune

Department: Marketing and business growth

Experience: 5 to 7 years

Reporting To: Business Director

Application Deadline: Nov 05

Joining: Within a week or two

We are seeking a dynamic and strategic Marketing Lead to drive our brand growth, lead integrated marketing campaigns, and manage a high-performing team. This role requires a blend of creativity, analytical thinking, and leadership to shape and execute marketing strategies that align with business objectives.

Key Responsibilities:

  • Develop and execute comprehensive marketing strategies across digital, content, brand, and performance marketing.
  • Lead and mentor a team of marketing professionals to deliver impactful campaigns.
  • Collaborate with cross-functional teams including Sales, Product, and Design to ensure cohesive messaging and positioning.
  • Analyze market trends, customer insights, and campaign performance to optimize strategies.
  • Manage marketing budgets and allocate resources effectively.
  • Oversee brand development and ensure consistency across all channels.
  • Drive lead generation and customer acquisition through targeted campaigns.
  • Monitor KPIs and prepare regular reports for senior leadership.

Qualifications:

  • Bachelor's or Master's degree in Marketing, Business, or related field.
  • 7+ years of experience in marketing, with at least 2 years in a leadership role.
  • Proven track record of successful marketing campaigns and team management.
  • Strong understanding of digital marketing tools, analytics platforms, and CRM systems.
  • Excellent communication, leadership, and project management skills.
  • Experience in [insert industry if applicable] is a plus.

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