Marketing Lead

2 days ago

Pune, Maharashtra, India Hummingbird Web Solutions Full time ₹ 15,00,000 - ₹ 25,00,000 per year

We are looking for a Marketing Lead / Manager who will play a key role in defining and executing our e-commerce marketing strategy. This role requires a balance of creativity, analytical thinking, and executional excellence to drive brand growth, lead generation, and customer engagement.

Key Responsibilities

  • Lead the development and execution of multi-channel marketing campaigns (digital, social, SEO, email, events, and partner-driven).

  • Create and oversee marketing collateral, including case studies, whitepapers, brochures, video content, and presentations.

  • Work closely with external marketing agencies, consultants, and creative partners to drive campaigns and branding initiatives.

  • Plan and manage partner marketing, webinars, industry events, and collaborations to boost visibility and engagement.
  • Support the sales and presales team with tailored proposals, presentations, and solution-driven content.
  • Collect customer and market insights to refine targeting, improve conversion funnels, and generate high-quality leads.
  • Track, measure, and report on the performance of marketing programs, optimising for ROI.
  • Drive SEO and branding initiatives to strengthen our online presence and thought leadership.
  • Ensure effective project management, tracking, and communication across multiple stakeholders and campaigns.

Qualifications

  • Bachelors degree in Marketing, Business, or related field (MBA preferred).
  • 4 to 10 years of experience in B2B/B2C marketing for e-commerce software, SaaS, or IT services.
  • Strong expertise in digital marketing, SEO/SEM, branding, and campaign execution.
  • Experience working with external agencies and consultants.
  • Proven ability to manage multiple projects with excellent organisational and communication skills.
  • Strong analytical skills to evaluate campaign performance and take data-driven decisions.
  • Creative thinker with experience in event planning, partner collaboration, and brand building.

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