Manager - Performance Marketing

4 hours ago

Pune, Maharashtra, India Marketing Lab Full time ₹ 12,00,000 - ₹ 36,00,000 per year

About Marketing

At
Marketing Lab
, we're not just another performance agency — we're a
creative-driven growth partner
for over 60+ D2C brands.

From skincare and fashion to food and lifestyle, we scale brands with a mix of creative storytelling and hard data. If you live and breathe ROAS, AOV, and CTR — but also get excited by a killer UGC ad or a campaign that actually
moves the needle
— this is where you belong.

Role Overview

We're looking for a
Performance Marketing Manager
who can lead the charge across
Meta and Google Ads
, managing
end-to-end paid growth strategies
for multiple D2C brands.

This role demands both analytical horsepower and creative flair — someone who can scale spends intelligently, guide media buyers, and work closely with creative teams to make ads that
convert
.

Key Responsibilities:

  • Strategize, plan, and execute paid media campaigns across
    Meta, Google, and YouTube
    for multiple D2C brands.
  • Drive
    consistent growth in ROAS
    , optimize CACs, and scale ad spends profitably.
  • Collaborate closely with
    internal teams
    to ensure alignment between data and content.
  • Analyze campaign data to generate actionable insights and weekly performance reports.
  • Stay ahead of platform updates, creative trends, and algorithm shifts to maintain competitive advantage.
  • Lead, mentor, and upskill junior media buyers in best practices and performance strategy.

What are we Looking for:

  • 4+ years
    of hands-on experience in
    D2C performance marketing
    .
  • Proven experience managing Meta and Google.
  • Strong understanding of
    funnel building, conversion tracking, and attribution models.
  • A sharp eye for creatives and messaging that drive clicks, not just impressions.
  • Advanced knowledge of
    Meta Ads Manager, Google Ads, Google Analytics (GA4)
    , and
    Shopify or similar D2C platforms.
  • Data-driven mindset with strong analytical and Excel/reporting skills.
  • Ability to thrive in a fast-paced, collaborative, and entrepreneurial environment.

Bonus Points If You Have

  • Experience managing multiple brands/agencies simultaneously.
  • Exposure to
    UGC, influencer-led, or creative-first campaigns.
  • Working knowledge of CRO tools or automation workflows.
  • Leadership or mentoring experience in a growing team.

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