Manager - Performance Marketing
6 hours ago
About Marketing
At
Marketing Lab
, we're not just another performance agency — we're a
creative-driven growth partner
for over 60+ D2C brands.
From skincare and fashion to food and lifestyle, we scale brands with a mix of creative storytelling and hard data. If you live and breathe ROAS, AOV, and CTR — but also get excited by a killer UGC ad or a campaign that actually
moves the needle
— this is where you belong.
Role Overview
We're looking for a
Performance Marketing Manager
who can lead the charge across
Meta and Google Ads
, managing
end-to-end paid growth strategies
for multiple D2C brands.
This role demands both analytical horsepower and creative flair — someone who can scale spends intelligently, guide media buyers, and work closely with creative teams to make ads that
convert
.
Key Responsibilities:
- Strategize, plan, and execute paid media campaigns across
Meta, Google, and YouTube
for multiple D2C brands. - Drive
consistent growth in ROAS
, optimize CACs, and scale ad spends profitably. - Collaborate closely with
internal teams
to ensure alignment between data and content. - Analyze campaign data to generate actionable insights and weekly performance reports.
- Stay ahead of platform updates, creative trends, and algorithm shifts to maintain competitive advantage.
- Lead, mentor, and upskill junior media buyers in best practices and performance strategy.
What are we Looking for:
- 4+ years
of hands-on experience in
D2C performance marketing
. - Proven experience managing Meta and Google.
- Strong understanding of
funnel building, conversion tracking, and attribution models. - A sharp eye for creatives and messaging that drive clicks, not just impressions.
- Advanced knowledge of
Meta Ads Manager, Google Ads, Google Analytics (GA4)
, and
Shopify or similar D2C platforms. - Data-driven mindset with strong analytical and Excel/reporting skills.
- Ability to thrive in a fast-paced, collaborative, and entrepreneurial environment.
Bonus Points If You Have
- Experience managing multiple brands/agencies simultaneously.
- Exposure to
UGC, influencer-led, or creative-first campaigns. - Working knowledge of CRO tools or automation workflows.
- Leadership or mentoring experience in a growing team.
-
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