Marketing Manager

1 week ago

Bengaluru, Karnataka, India Vizmo Full time ₹ 12,00,000 - ₹ 36,00,000 per year
Role summary

Vizmo is hiring a strategic, results‑oriented Marketing Manager to own the full digital funnel—SEO, content, website, performance, email/CRM, and reporting—to grow qualified pipeline and brand presence for its workplace security and management platform. This is a solo lead role embedded with leadership, sales, and product; the mandate is to build a lean, integrated growth engine with clear KPIs, rapid experimentation, and strong attribution to pipeline and revenue.

About Vizmo

Vizmo provides an integrated workplace security and management solution used for visitor management, space booking, access control, and related workflows across modern corporate environments. The focus is B2B buyers evaluating secure, efficient, hybrid‑ready workplace solutions where SEO, content, and performance activation can drive high‑intent inbound demand.

Key outcomes
  • Increase qualified organic sessions, priority keyword rankings, and organic‑to‑demo conversions through an end‑to‑end SEO and content program.
  • Deliver consistent pipeline contribution via multi‑channel acquisition across SEO, paid experiments, email/CRM, and social, with clear ROI reporting.
  • Stand up analytics (GA4, GSC, dashboards) and MQL/SQL definitions aligned with sales for full‑funnel visibility and decision‑making.
Core responsibilities
  • Strategic leadership: Build and execute a comprehensive, revenue‑aligned marketing plan grounded in ICP, buyer intent, and measurable OKRs.
  • Performance marketing: Plan and optimize LinkedIn and Google Ads to drive qualified demos, with disciplined experimentation and CAC/ROI guardrails.
  • SEO ownership: Lead technical, on‑page, and off‑page SEO—audits, intent mapping, internal links, content optimization, and link development—to grow rankings and conversions.
  • Website and CRO: Own site structure, UX, messaging, and forms; run A/B tests to improve visit‑to‑lead rates and funnel progression.
  • Content and brand: Ship buyer‑led content (blogs, guides, case studies, landing pages) aligned to search intent and stages, maintaining voice consistency and throughput.
  • Email and CRM: Build nurture programs, segmentation, and lead scoring in CRM/automation to accelerate MQL‑to‑SQL conversion and retention.
  • Sales alignment: Partner on ICP refinement, messaging, MQL/SQL criteria, SLAs, and feedback loops to improve pipeline velocity and win rates.
  • ABM pilot: For priority accounts, run targeted plays and personalized content to deepen engagement and influence opportunities.
  • Analytics and reporting: Implement GA4/GSC, define KPIs, and maintain dashboards for leadership, with weekly learning reviews and monthly readouts.
  • Process optimization: Establish operating cadences, briefs, QA, and post‑mortems to improve speed, quality, and accountability with internal and external collaborators.
Qualifications
  • Education: Bachelor's in Marketing/Business or related; MBA preferred.
  • Experience: 5–8 years in B2B digital marketing with hands‑on ownership of SEO, performance, website/CRO, content, email/CRM, and analytics; SaaS experience strongly preferred.
  • Technical: Proficiency with Google Ads, LinkedIn Ads, GA4, GSC, SEO suites (Ahrefs/SEMrush), and CRM/automation; dashboarding familiarity (e.g., Looker Studio).
  • Soft skills: Excellent communication, project leadership, cross‑functional influence, and data‑driven decision‑making under fast‑paced constraints.

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