D2C Lead

2 weeks ago

Bengaluru, Karnataka, India SharkNinja APAC Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Responsibilities
Lead the development and execution of performance marketing strategies, including paid search, display, social media advertising, affiliate marketing, and email marketing, to drive growth in the India region.

Own the performance marketing budget, ensuring effective allocation of resources to optimize ROI across campaigns.

Analyse and report on campaign performance, providing insights and recommendations for optimization to improve key metrics such as cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV).

Drive customer acquisition and retention strategies to scale high-quality leads and engage new customers through targeted campaigns.

Collaborate with the creative and product marketing teams to develop engaging ad creatives, landing pages, and offers that resonate with local audiences.

Manage relationships with external agencies, partners, and vendors, ensuring alignment with performance marketing objectives.

Lead a team of performance marketers, fostering a collaborative and high-performance culture.

Stay ahead of industry trends and best practices in performance marketing, ensuring the brand remains innovative and competitive in the market.

Requirements
Proven experience (7+ years) in performance marketing, with a track record of successfully managing and scaling campaigns across multiple digital channels.

Strong understanding of data analysis, marketing attribution, and performance metrics (CPA, ROAS, CLV, etc.).

Experience in managing performance marketing for both direct-to-consumer (DTC) and retail channels.

Strong understanding of SEO, SEM, and other organic growth strategies in addition to paid performance channels.

Expertise in digital marketing tools and platforms such as Google Ads, Facebook Ads Manager, Google Analytics, and other performance analytics tools.

Demonstrated ability to manage large budgets and deliver significant ROI on performance-driven campaigns.

Excellent leadership skills with the ability to inspire, mentor, and lead a team to success.

Strong analytical, reporting, problem-solving, and project management skills, with a results-driven mindset.

Experience working in fast-paced, dynamic environments, ideally within the consumer goods or e-commerce space.

Experience with forecasting and planning working with external agency partners and internal cross functional teams.

Experience with affiliate marketing management strategies and execution.

What is a great mindset?

Having a breakthrough mindset that is about unprecedented growth and not just marginal improvement.

Move at speed, fail fast and learn fast until we get to our ambition

Mindset of "RARELY SATISFIED"

Make things better each day by iteration; "PROGRESS OVER PERFECTION"

Use your knowledge of our consumer, understand that "DETAILS MAKE THE DIFFERENCE,"

Deliver something great together; "WINNING IS A TEAM SPORT"

Be clear and honest, "COMMUNICATING FOR IMPACT."

  • Performance Marketing/D2C Lead

    1 day ago

    Bengaluru, Karnataka, India SuperStuff Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Role Overview: We are looking for a D2C Lead to drive Profitable growth on D2C business, leading efforts for customer Acquisition & Retention.‍Key Responsibilities‍1. Create multi-channel plan to deliver Monthly & Quarterly D2C business goals2. Drive performance on various marketing channels : Meta, Google, as well as Organic, Direct and Affiliate...

  • D2C Lead

    5 days ago

    Bengaluru, Karnataka, India Alt Carbon Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    About the RoleWe are looking for aD2C Lead for Dorje Teastoscale and own our direct-to-consumer business from scratch. You will be hands-on in setting up, running, and scaling our digital revenue channels while bringing in the strategic thinking needed to eventually build a growth team.This role demands someone who canoperate tools directly(ads, analytics,...

  • D2C Brand Manager

    4 days ago

    Bengaluru, Karnataka, India GreenHonchos Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Job Role: D2C Brand ManagerLocation: NoidaExperience: Minimum 5 YearsPreferred Background: Ex-NIFT, with proven experience managing D2C brandsRole Overview:GreenHonchos is looking for a strategic and execution-focused D2C Business Manager to lead key brand partnerships and drive topline growth. This role is suited for someone who understands the nuances of...

  • D2C Category Manager

    2 weeks ago

    Bengaluru, Karnataka, India GreenHonchos Full time ₹ 10,00,000 - ₹ 30,00,000 per year

    Job Role: Category/D2C Brand ManagerRequired Experience: 3+ yearsPreferred Industry: Ecommerce Agency/Retail/Advertisement AgencyIndustry: Business Consulting and ServicesLocation: Bangalore (On sight)Key ResponsibilitiesOwn and drive D2C growth and revenue for assigned brand accounts.Act as the single point of contact for brand partners, managing...

  • D2C Performance Marketing Role

    2 days ago

    Bengaluru, Karnataka, India Careernet Technologies Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Seeking a candidate with experience working with D2C brands and with hands on experience in Google & Fb ads This role is for one of the leading ecommerce based Unicorn startup company in India Duties/Responsibilities: - Manage all digital campaigns, from ideation to media planning to optimization and performance analysis - Manage all efforts and goals on...

  • D2C Store Head

    1 week ago

    Bengaluru, Karnataka, India Kapiva Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    About Kapiva:Kapiva is a modern ayurvedic nutrition brand focused on bringing selectively sourced, natural foods to Indian consumers. We help bring the wisdom of India's ancient food traditions to modern-day consumers.Kapiva's high-quality portfolio offers products across various therapy areas including skin & hair, digestion, weight management, immunity,...

  • Marketing Lead

    2 days ago

    Bengaluru, Karnataka, India Shopdeck Full time ₹ 2,50,00,000 - ₹ 5,00,00,000 per year

    What do we do: ShopDeck helps e-commerce merchants set up and manage their D2C storefront "profitably".Proposition for merchants: D2C selling made as easy as selling on marketplaces like AZ, FK, Meesho, Myntra, etcWhy build this:India's D2C wave has been limited to venture-funded D2C brands todayThe art of selling on your own website is not democratised....

  • Category Lead

    1 day ago

    Bengaluru, Karnataka, India Shopdeck Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Role Overview: We're seeking a Category Strategy Lead to build and implement category-specific growth frameworks that go beyond generic models. This role requires a strategic, hands-on approach to understanding category dynamics and identifying the levers that drive revenue and profitability. You will lead a team (Growth Managers) and collaborate...

  • Team Lead

    2 days ago

    Bengaluru, Karnataka, India Shopdeck Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    What do we do: ShopDeck helps e-commerce merchants set up and manage their D2C storefront "profitably". Proposition for merchants: D2C selling made as easy as selling on e-com marketplaces. Why build this? 1. India's D2C wave has been limited to venture-funded D2C brands today 2. The art of selling on your own website is not democratised. There are...

  • Pmo Lead

    2 weeks ago

    Bengaluru, Karnataka, India Delightful Gourmet Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    We are Licious and we are a Bengaluru based meat and seafood company founded in 2015 by AbhayHanjura and Vivek Gupta, our founders, foodies and friends. We pride ourselves on being Indiasmost successful D2C food-tech brand operating in 20 cities across the country delighting over 32 laccustomers with our de-licious fresh meat and seafoodThink you have what...