Performance Marketing Executive
5 days ago
About the Role
We're looking for a data-driven Performance Marketer with an inclination towards Meta Ads who can take full ownership of paid marketing campaigns across Meta (Facebook/Instagram), Google, and YouTube. You'll strategise, execute, and optimise high-performing ad campaigns to drive measurable ROI and growth.
Key Responsibilities
- Plan, execute, and scale Meta Ads campaigns across multiple objectives — awareness, acquisition, lead generation and remarketing.
- Oversee & manage Google Search, Display & YouTube Ads — driving traffic, conversions, and brand visibility.
- Continuously optimise campaigns for performance metrics (CPC, CAC, ROAS, CTR, etc.) using data insights.
- Collaborate with design/content teams to develop creative, high-converting ad assets.
- Run A/B tests and performance experiments to refine audience targeting and messaging.
- Manage end-to-end performance tracking and reporting using tools like Google Analytics, Meta Ads Manager, and Looker Studio.
Requirements
Must-have:
- 3 years of hands-on experience managing Meta Ads at a mid-large scale budget (₹30L+/month).
- Solid understanding of Data tracking tools like Google Tag Manager, Google Analytics, CRM & Meta Ads Manager.
- Up to 1 year of experience with Google Ads (Search, Display, YouTube) and data tracking through Google Ads.
- Proven track record of hitting ROAS/CAC targets through data-backed optimisation.
Good-to-have:
- Experience with attribution tools (AppsFlyer, Adjust, etc.)
- Experience in Ed-tech, E-learning or Coaching industry.
- Recognised certifications in Performance or Digital Marketing (Google Ads, Meta Blueprint, or equivalent) that show your drive to keep learning.
Perks and Impact
- Work in a 100% remote organisation. Save precious time, energy and money
- Fast-paced growth with exposure to high ad budgets.
- Competitive salary, WFH bonus, performance-based bonuses and annual growth reviews.
- Opportunities to attend industry events, workshops & webinars to upskill yourself.
- An opportunity to generate commission-based income, based on the revenue and ROAS you generate.
Job Type: Full-time
Pay: ₹40, ₹70,000.00 per month
Benefits:
- Paid sick time
- Work from home
Work Location: Remote
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