Performance Marketing Executive
2 weeks ago
About the Role:
We are seeking a Performance Marketing Executive to manage and optimize our digital marketing campaigns across paid and organic channels. This role is ideal for someone who thrives on data, enjoys creative problem-solving, and wants to make a measurable impact on business growth.
Key Responsibilities:
Paid Advertising (PPC):
- Plan, create, and manage campaigns on Google Ads and social media platforms
- Optimize ad copy, targeting, and landing pages for maximum ROI
- Monitor budgets and performance metrics (CPC, CTR, ROAS)
- Test and iterate campaigns to improve results
SEO (Search Engine Optimization):
- Conduct keyword research and optimize website content
- Fix technical SEO issues and improve site performance
- Build quality backlinks and track search rankings
- Monitor organic traffic growth and provide actionable insights
Analytics & Reporting:
- Track performance using Google Analytics / GA4
- Prepare regular reports on campaigns and organic performance
- Analyze competitors and market trends to inform strategy
Requirements:
- Bachelor's degree in Marketing or related field
- 2–4 years of experience in digital marketing, SEO, or PPC
- Hands-on experience with Google Ads, Meta Ads Manager, Google Analytics / GA4
- Familiarity with SEO tools like SEMrush, Ahrefs, or Ubersuggest
- Basic knowledge of HTML, WordPress, or landing page tools (preferred)
- Strong analytical, communication, and problem-solving skills
Nice to Have:
- Certifications in Google Ads, Meta, or Analytics
- Experience with LinkedIn Ads, YouTube Ads, or marketing automation tools
What We Offer:
- Competitive salary and performance-based incentives
- Health insurance and employee benefits
- Professional development and certification support
- Access to premium marketing tools
- Remote work with flexible hours
- Growth opportunities toward Senior Marketing or SEO Manager roles
Ideal Candidate:
A self-motivated marketer who loves blending paid campaigns and organic strategies to drive measurable business outcomes and is eager to grow in a collaborative, data-driven environment.
Job Types: Permanent, Fresher
Pay: ₹300,000.00 per year
Language:
- English (Preferred)
Work Location: Remote
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