Business Development Executive

3 days ago

Kolkata metropolitan area West Bengal, India ElevateDigi Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Business Development Executive - Digital Marketing Agency | Sales & Client Acquisition

Job Description
:

We are seeking a dynamic and results-driven
Business Development Executive
to join our high-performing Digital Marketing Agency. The ideal candidate will have a strong passion for sales, client acquisition, and digital marketing, with the ability to drive new business and establish long-term client relationships.

Key Responsibilities
:

  1. Lead Generation & Prospecting
    :

  2. Identify and target potential clients across various sectors, including SMEs, startups, and large enterprises.

  3. Conduct outbound sales outreach via calls, emails, and social media to generate qualified leads.

  4. Build and nurture a robust sales pipeline through LinkedIn, industry forums, and networking events.

  5. Sales Presentations & Proposals
    :

  6. Schedule and lead client meetings to understand their digital marketing needs and offer tailored solutions.

  7. Develop and deliver compelling proposals, including pricing and service recommendations, ensuring they align with client objectives.

  8. Relationship Building & Networking
    :

  9. Cultivate strong relationships with prospective and existing clients to enhance long-term partnerships.

  10. Attend digital marketing conferences, webinars, and other industry events to expand your network and stay updated on market trends.

  11. Negotiation & Closing
    :

  12. Lead negotiations on pricing, contracts, and service offerings to close sales and secure long-term client engagements.

  13. Work closely with the internal project management team to ensure smooth onboarding and client satisfaction.

  14. Sales Reporting & Tracking
    :

  15. Track and report on sales activities, pipeline health, and key performance metrics using CRM tools like Salesforce or HubSpot.

  16. Continuously evaluate sales strategies and tactics based on industry developments and performance data.

  17. Collaboration & Strategy
    :

  18. Collaborate with the marketing team to ensure alignment between sales goals and ongoing digital marketing campaigns.

  19. Actively contribute to sales strategy meetings to improve tactics, increase conversions, and drive business growth.

Key Requirements
:

  • Proven experience in sales or business development, ideally within the digital marketing space.
  • Strong understanding of digital marketing services, including SEO, PPC, social media marketing, email marketing, and content marketing.
  • Proficiency in using LinkedIn Sales Navigator, CRM tools (e.g., Salesforce, HubSpot), and other sales enablement tools.
  • Excellent communication, presentation, and negotiation skills.
  • Ability to build rapport and maintain long-term relationships with clients and stakeholders.
  • Self-motivated and target-driven with a strong focus on sales performance and client acquisition.
  • Familiarity with lead generation techniques, including inbound and outbound sales strategies.

Qualifications
:

  • Bachelor's degree in Business, Marketing, or a related field (preferred).
  • 1-2 years of experience in business development, sales, or client acquisition in the digital marketing industry.

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