Lead Generation Specialist

4 days ago

Bengaluru, Karnataka, India 4Point2 Technologies Pvt Ltd Full time ₹ 12,00,000 - ₹ 36,00,000 per year

About the Role

We are seeking a highly motivated
Digital Marketing Lead Generation Specialist
to drive qualified leads through innovative digital marketing strategies. The ideal candidate will have hands-on experience with B2B or B2C lead generation campaigns, marketing automation tools, and data-driven optimization to achieve measurable business growth.

Key Responsibilities

  • Develop, execute, and optimize
    multi-channel lead generation campaigns
    across digital platforms (Google Ads, Meta Ads, LinkedIn, SEO, email, etc.).
  • Manage
    paid media campaigns
    to generate high-quality leads with a strong focus on ROI.
  • Build and maintain
    landing pages
    , forms, and funnels that convert visitors into leads.
  • Utilize
    CRM and marketing automation tools
    to track and nurture leads through the sales funnel.
  • Conduct
    keyword research, competitor analysis, and audience targeting
    to maximize campaign effectiveness.
  • Collaborate with content, design, and sales teams to ensure
    alignment between marketing efforts and sales goals
    .
  • Monitor and report on
    campaign performance metrics
    , including cost per lead (CPL), conversion rates, and ROI.
  • Perform
    A/B testing
    and continuously optimize ad creatives, landing pages, and audience targeting.
  • Stay up to date with
    digital marketing trends
    , tools, and best practices in lead generation.

Qualifications & Skills

  • Bachelor's degree in
    Marketing, Business, Communications, or a related field
    .
  • 3+ years
    of experience in digital marketing with a focus on
    lead generation and performance marketing
    .
  • Proficiency in
    Google Ads, Facebook/Instagram Ads, LinkedIn Ads, SEO, and Analytics tools
    (Google Analytics, Tag Manager, etc.).
  • Strong knowledge of
    CRM systems and marketing automation
    platforms (HubSpot, Zoho, Marketo, or similar).
  • Experience with
    email marketing, remarketing, and conversion optimization
    .
  • Analytical mindset with strong
    data interpretation and reporting skills
    .
  • Excellent
    communication, collaboration, and project management
    abilities.
  • Creative thinker who can develop innovative lead generation strategies.

Preferred Qualifications (Nice to Have)

  • Certification in
    Google Ads, HubSpot, or Meta Blueprint
    .
  • Experience in
    B2B SaaS, IT, or digital service industries
    .
  • Familiarity with
    content marketing and inbound lead generation strategies
    .

KPIs / Success Metrics

  • Number of qualified leads generated per month
  • Conversion rate from lead to customer
  • Cost per lead (CPL) and return on ad spend (ROAS)
  • Growth in marketing-influenced pipeline and revenue

Compensation & Benefits

  • Competitive salary and performance bonuses
  • Health insurance and other benefits
  • Training and career development opportunities
  • Flexible work hours and remote work options

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