Sales Manager

9 hours ago

Bengaluru, Karnataka, India MINS(Lead Generation Partner) Full time ₹ 5,00,000 - ₹ 25,00,000 per year

Manager, Demand Generation (PC Program)

Location:
Kalyan Nagar, Bangalore

Department:
Marketing & Demand Generation

Reports To:
Director – Business Development

About MINS Global

MINS Global is a trusted partner for global enterprises in
demand generation, lead qualification, and customer engagement services
. With a strong presence across
Asia-Pacific, North America, and EMEA
, we specialize in identifying key decision-makers and driving BANT+ qualified leads that fuel sales pipelines. We work with leading global technology brands such as
Global Brands
helping them accelerate revenue and maximize ROI from their marketing investments.

Role Overview

We are seeking a
Manager – Demand Generation
to lead and execute high-impact campaigns for
PC portfolio
. This role will be responsible for planning, strategizing, and driving end-to-end demand generation initiatives that deliver measurable pipeline growth. The ideal candidate will bring a strong mix of
strategic thinking, campaign execution, data-driven decision-making, and team leadership
.

Key Responsibilities

  • Campaign Strategy & Planning
  • Design and execute integrated demand generation campaigns for PCs across target markets.
  • Develop
    multi-channel strategies
    (email, LinkedIn, calling, events, and digital campaigns) to generate high-quality leads.
  • Align campaigns with Global PC business objectives, sales goals, and quarterly pipeline targets.
  • Execution & Management
  • Lead a dedicated team of demand generation specialists to deliver
    BANT+ qualified leads
    .
  • Manage prospect databases, ensuring data hygiene and segmentation for precise targeting.
  • Oversee outbound campaigns including eDM marketing, social outreach, and nurture flows.
  • Collaboration & Alignment
  • Work closely with client sales and marketing teams to align on campaign objectives, messaging, and lead qualification criteria.
  • Coordinate with internal MINS teams (marketing ops, data enrichment, and lead qualification) to ensure campaign efficiency.
  • Performance Tracking & Reporting
  • Monitor key performance metrics (leads generated, conversion rates, cost per lead, ROI).
  • Provide regular reports and insights to stakeholders on campaign progress and outcomes.
  • Optimize campaigns based on data-driven insights and industry best practices.

Qualifications & Skills

  • Bachelor's degree in Business, Marketing, or a related field (MBA preferred).
  • 5–8 years of experience
    in demand generation, lead generation, or B2B marketing (technology sector preferred).
  • Proven track record of delivering high-quality
    BANT/SQL leads
    and driving pipeline growth.
  • Strong understanding of
    multi-channel marketing
    (email, LinkedIn, events, voice, and digital).
  • Proficiency in CRM and marketing automation tools (HubSpot, Marketo, Zoho, or equivalents).
  • Excellent communication, leadership, and stakeholder management skills.
  • Analytical mindset with the ability to optimize campaigns using KPIs and metrics.

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