Performance marketing

1 day ago

Gurgaon, Haryana, India Veranda Learning Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Title:
Performance Marketing Executive / Specialist
About Us – Veranda HigherEd

Veranda HigherEd, a part of Veranda Learning Solutions, is committed to delivering world-class education through advanced online programs. We offer live, interactive certification and degree programs in collaboration with top universities like IITs, IIMs, LPU, Sastra, and more. Our mission is to provide affordable, high-quality, and outcome-oriented education that empowers working professionals and learners to upskill for the future.

Role Overview:

We are seeking a
data-driven and creative Performance Marketing Professional
to join our dynamic marketing team. The ideal candidate will be responsible for strategizing, executing, and optimizing paid marketing campaigns across digital channels to drive leads, conversions, and ROI.

Key Responsibilities:

  • Plan, execute, and optimize performance marketing campaigns across
    Google Ads, Meta (Facebook/Instagram), LinkedIn, and other paid platforms.
  • Manage end-to-end campaign setup, tracking, reporting, and analysis
    to ensure strong performance metrics (CPL, CPA, ROAS, etc.).
  • Conduct
    A/B testing
    on ad creatives, audience targeting, and landing pages to improve performance.
  • Collaborate with the
    content and design teams
    to create engaging ad copies and visuals.
  • Analyze campaign data to generate insights and
    recommend optimization strategies.
  • Stay updated with industry trends, tools, and platform algorithms
    to leverage new opportunities.
  • Work closely with sales and product teams to align marketing strategies with business goals.

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