Performance Marketing
1 day ago
Borosil is looking for a
Performance Marketing Specialist
who lives and breathes Google Ads and thrives on scaling
D2C growth
through data-driven campaigns. If you're someone who can unlock the power of
Performance Max campaigns
and deliver measurable results, we'd love to hear from you
What You'll Do?
- Plan, execute, and manage PPC campaigns across
Google Ads
(Search, Demand Gen, YouTube, Performance Max). - Drive
keyword research, competitor analysis, and targeting
strategies to maximize ROI. - Collaborate with creative teams to develop high-performing
ad copy & creatives
. - Continuously monitor, analyze, and optimize campaigns against KPIs (CTR, CPC, CPA, ROAS, conversions).
- Set up and manage
conversion tracking, remarketing, and audience lists
using Google Ads, GA4, and GTM. - Partner with product & design teams to improve
landing pages and conversion funnels
. - Deep dive into data to create actionable reports
Who we are looking for?
- 4+ years of proven experience
managing Google Ads campaigns with strong ROI. - Hands-on expertise with
Performance Max campaigns
for D2C brands. - Strong grasp of performance marketing, consumer funnels & online shopping behavior.
- Experience with GA4, Google Tag Manager, and reporting dashboards.
- Analytical, data-driven mindset with
A/B testing experience
. - Excellent communication & copywriting skills.
- Bachelor's degree in Marketing/Business (preferred, not mandatory)
- Experience with paid ads on
Meta, LinkedIn
or other platforms is a plus - Familiarity with
Shopify platform - Understanding of SEO and its role in complementing paid campaigns.
-
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