NKAM (Modern Trade)

4 days ago

Bengaluru Kolkata Mumbai, India Talent Seed Hr Services Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Title: National Key Account Manager Modern Trade

Location: Mumbai

Department: Sales Modern Trade

Reporting To: Head Modern Trade

Industry: FMCG

Education: MBA from Tier 1 B School.

Role Objective:

To lead and manage relationships with national and regional modern trade accounts, driving revenue, visibility, and growth. The NKAM will be responsible for end-to-end account management including joint business planning, revenue forecasting, promotions, category development, and cross-functional coordination.

Key Responsibilities:

Key Account Management

  • Own and drive business with top national modern trade chains (e.g., Reliance Retail, DMart, Spencer's, Metro, More, Amazon/BigBasket (if e-commerce is included), etc.)
  • Negotiate trading terms, annual contracts, and strategic partnerships
  • Build strong relationships with buyers and category heads at the national level

Business Planning & Execution

  • Develop and implement Joint Business Plans (JBP) with each key account
  • Drive revenue targets, ensure accurate forecasting and SKU-level planning
  • Ensure 100% execution of visibility agreements and in-store branding

Promotions & Campaign Management

  • Plan and execute in-store promotions, offers, and seasonal campaigns in coordination with marketing
  • Analyze ROI on trade spends and optimize promotional strategy based on performance metrics

Cross-functional Coordination

  • Liaise with supply chain, finance, marketing, and commercial teams to ensure seamless execution of orders, availability, and fulfillment
  • Ensure timely payments, claim settlement, and credit management

MIS & Analytics

  • Monitor sales performance, stock availability, fill rates, and profitability by account
  • Track competitor activities, market share, and category trends
  • Provide monthly dashboards and actionable insights to management

Desired Candidate Profile:

Education: MBA in Sales/Marketing from Tier 1 or Tier 2 institute preferred

Experience: 712 years of experience in FMCG / Consumer Goods industry, with minimum 3 years in modern trade key account management

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Skills:

  • Strong negotiation and relationship management skills
  • Analytical ability and comfort with data-driven decisions
  • Proven experience in managing large-format retailers / e-commerce
  • Proficiency in MS Excel, PowerPoint, and sales reporting tools

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