Business Head
3 days ago
A B2B (Business-to-Business) Vertical Head is a senior executive responsible for the overall strategy, growth, and profitability of a specific industry segment, or "vertical," within a company. The role is focused on driving revenue and market share by understanding the unique needs of that business segment and tailoring the company's B2B sales and marketing efforts to it.
Key responsibilities
- Strategy and execution: Defining and implementing the B2B sales strategy for the assigned vertical, ensuring it aligns with the company's broader business objectives.
- P&L management: Taking full ownership of the vertical's profit and loss (P&L), which includes tasks such as budgeting, forecasting revenue, managing costs, and optimizing profit margins.
- Business development: Identifying and pursuing new business opportunities, as well as building strong relationships with key decision-makers and high-value clients.
- Team leadership: Hiring, training, and mentoring a high-performing sales team, and fostering a collaborative, results-driven work environment.
- Market intelligence: Monitoring industry trends, competitor activities, and changes in customer demand to inform business decisions and influence product or service innovation.
- Cross-functional collaboration: Working closely with other departments, such as marketing, product, and services, to ensure that solutions effectively meet client needs.
Required skills and qualifications
- Educational background: A bachelor's degree in business, marketing, or a related field is typically required, while an MBA is often preferred.
- Experience: Candidates usually need extensive B2B sales experience, with many roles seeking 8 to 15+ years in a leadership position. A proven track record of managing P&L and driving profitable growth is essential.
- Leadership and management: Excellent leadership, communication, and people management skills are critical for guiding and motivating a team.
- Strategic and analytical thinking: Strong strategic planning and analytical skills are necessary for developing strategies, understanding market dynamics, and tracking performance.
- Relationship building: This is a relationship-oriented role that requires strong client-management, negotiation, and networking abilities.
- Technical proficiency: Expertise with CRM systems (e.g., Salesforce), sales analytics tools, and financial analysis is often a requirement.
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